CampoBet has become an exclusive sponsor of the Champions Hockey League (CHL) in Sweden. Therefore, the company signed a 36-month deal with one of the most popular ice hockey competitions.
According to SBC Notícias, the CampoBet logo will appear in gaming locations and media spaces in Sweden during television broadcasts starting this season.
In addition, the sports betting operator’s brand will be placed in advertising under the ice in the round of 16 of the Champions Hockey League, if any Swedish team reaches this stage of the tournament.
Therefore, CampoBet has already guaranteed prominence for its brand in at least eight games.
CampoBet celebrates chance of growth in the Swedish market
Boris Chaikin, the CEO of CampoBet’s platform, said: “CampoBet’s engaging sports betting has proven to be a success among Swedish players since entering the local market. The sponsorship of the Champions Hockey League, an internationally renowned tournament, will help to continue our expansion ”.
Chaikin added: “We are delighted to be involved in one of the most popular hockey competitions. And, eager to get in tune with their long-awaited games ”.
The list of Champions Hockey League participants this season includes: Lulea HF (the winners of the 2014/2015 edition), Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm. As well as the current Frölunda Indians champions.
In the course of the European competition, sports betting will allow several opportunities to involve and retain the fans of the sport. Offering free gifts, VIP tickets to watch the games and backstage passes.
“Sweden continues to be one of the most successful nations in CHL. We are happy when brands like CampoBet can leverage this success and take full advantage of the competition’s domestic and international reach. Therefore, we are excited to welcome you to our base of supporters ”, concluded Michael Witta, vice president of marketing sales at Infront.