Crystal Palace has announced a sponsorship deal with online gaming brand W88, which will become the club’s new master sponsor for the 2020/21 season.
The W88 logo will be on the Premier League professional team shirt, training and travel uniforms. W88 is a fast growing company in the gaming industry, with a strong presence in Asia and offers sports betting, live casino, poker, slots and lottery games.
As such, W88 joins an exclusive group of global brands that are working with the club on an expanding business relationship program. According to the club’s official website, new partnerships are expected to be announced soon for the new season.
Steve Parish, president of Crystal Palace, said: “We are happy to welcome W88 as a new main partner and sponsor of the 2020/21 season shirts. The club will start its eighth consecutive season in the Premier League, the most watched competition in the world.”
Parish continued, “Thus, our international fan base continues to grow. We share a common ambition to further expand our international presence and look forward to working in partnership with W88.”
Hilly Ehrlich, business development manager at W88, also spoke. “We are delighted to be working with Crystal Palace, a club with a rich history of over a century in south London,” he commented.
Ehrlich added: “In addition to working closely with club management and players, we are also looking forward to engaging with Palace fans, both in England and worldwide, for a successful partnership. W88 has a global presence and is a brand that represents integrity, trust and excellence “.
Club is encouraging fans to bet on W88
Crystal Palace is committed to encouraging its fans to bet safely.
And in 2018, it was the first Premier League club to partner with the charity GambleAware, making a commitment to produce advertisements and promotional materials in Selhurst Park to raise awareness of the risks of the game.