PointsBet entered into a media partnership with broadcast and entertainment company NBCUniversal in a deal worth almost $ 400 million.
As part of the five-year deal, PointsBet will become the official sports betting partner for NBC Sports in the United States, gaining access to more than 184 million viewers and digital assets covering 60 million users per month.
The media group will also provide the new partner with several marketing opportunities and exclusive rights for activations and promotional actions. NBC Sports broadcasts the NFL, NHL, NASCAR, The PGA Tour, Premier League and the French Open, among others.
“NBC Sports is an iconic brand and has the largest sports audience in the United States, which brings credibility to the operations of PointsBet,” said the group’s CEO, Sam Swanell.
He added: “Transmission assets [from NBC] will serve as the foundation of our marketing strategy and, combined with our technology and in-house products, as well as our talented and experienced team, will provide excellent customer acquisition and retention efficiency as you go. that we’ve grown over the next five years “.
Executive Vice President of Content Strategy at NBC Sports, David Preschlack, evaluated the agreement signed by his group. “For NBCUniversal and PointsBet, this contract offers considerable opportunities in the fast-growing sports betting market.”
Preschlack continued, “Looking ahead, we are also excited about the significant activation possibilities that will become a reality as the sports betting markets continue to emerge in the United States.”
PointsBet is a state-of-the-art sports betting company that prides itself on having one of the fastest and easiest-to-use apps (iOS and Android), while providing content and experience for sports fans.