Southampton Football Club has announced Sportsbet.io as a new sponsor for the 2020/21 season. The company’s brand will be displayed on the front of the players’ shirt.
The sports betting platform with cryptocurrencies signed a one-year contract as ‘Club’s Main Partner’, making its name and logo appear on the uniforms of the professional team and the Under-23 team.
Southampton, the Premier League club, said the operator “intervened in a short time to help support the team” after its partnership with previous sponsors, LD Sports, ended unexpectedly just a year later. of an original three-year contract.
Sportsbet.io made history in the Premier League
Sportsbet.io, the sports betting house of the Coingaming Group, signed two sponsorship deals last year.
Thus, the group was the first cryptocurrency betting platform to appear on the shirt of a Premier League club, after closing a three-year deal with Watford FC.
In addition, the operator also became a sponsor of the shirt of the Brazilian football club, Flamengo, in October last year.
Partnership to increase the visibility of the club and the betting house
Southampton FC commercial director David Thomas said: “Sportsbet.io has redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise. And, a passion for offering its players the ultimate in fun with fast and fair play ”.
He added: “The club will work with Sportsbet.io and our local community to promote this important message of social responsibility over the next year”.
Tim Heath, the Coingaming Group representative, pointed out that “Sportsbet.io shares the club’s desire to increase its global reach. We are proud to be able to contribute to Southampton, supporting a team so prestigious that it has existed for almost 135 years ”.