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Industry projects one billion euros from bets in Germany during the 2026 World Cup

Indústria projeta um bilhão de euros com as apostas na Alemanha durante o mundial

Foto: Pexels

Germany’s regulated sector is expecting impressive numbers for the 2026 World Cup.

The German Sports Betting Association (DSWV) estimates that the tournament hosted in the United States, Canada and Mexico will be the most important financial event of the year for the segment.

Official forecasts indicate that the total amount of bets in Germany could reach very close to the one billion euro mark.

Of this amount, licensed companies must generate between 600 and 700 million euros.

The big problem highlighted by the association is that a huge chunk, valued at up to 400 million euros, could end up flowing to illegal platforms.

“Games involving German teams, in particular, traditionally generate a high volume of betting activity,” said DSWV President Mathias Dahms.

“As a fan and representative of the sports betting industry, I therefore hope that the German team will remain in the tournament for as long as possible.”

How the underground market threatens betting in Germany today

The advancement of the parallel market continues to be one of the most debated topics in the country. Official companies consider current local rules to be excessively restrictive.

This rigidity makes it difficult to compete directly with foreign sites that offer much more varied options to fans.

Last year, the entity pointed out the existence of almost 400 illegal platforms actively acting against just 34 regular operators.

The Joint Gaming Authority of the German States (GGL) questions this extremely pessimistic view.

A recent official study indicated that the legal market channeling rate reaches 77%.

“The scientifically calculated channeling rate confirms our previous assumptions about the extent of the black market,” GGL President Ronald Benter said at the time.

European efforts to restore player safety

The regulatory agency defends tougher supervision and expanded international cooperation to stop illegal providers across the continent.

Despite the current challenging scenario, the industry association itself sees the global competition as a valuable chance to attract users back to the safe and official environment.

“Tournaments like the World Cup also provide an opportunity to bring players back into the legal market,” argued Dahms.

The entity constantly reinforces that only official operators can guarantee the real payment of premiums and the effective protection of users.

“The sports betting market is more securely regulated today than ever before, but this protection only applies within the legal framework,” said Dahms.

“That’s why we strongly recommend that players place their World Cup bets exclusively with legal, state-licensed providers.”

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