PokerStars and Oracle Red Bull Racing have extended their partnership for the second consecutive year to start the Formula 1 season in 2023.
The poker platform, owned by Flutter, will reward racing fans throughout the season with unique promotions and competitions offering prizes like tickets and race experiences.
The PokerStars YouTube channel will also feature behind-the-scenes content with the riders as they prepare for the races.
Flutter’s Director of Partnerships, Public Relations and Consumer Engagement, Rebecca McAdam Willetts, said, “This partnership allows us and Oracle Red Bull Racing to reach audiences that share similar passions and interests.”
“And, we still firmly believe that the team is the perfect fit for PokerStars, sharing our conviction that it’s not just about what you offer the fans, but the drive and vision behind it.”
The PokerStars Red Spade Pass will also return for the second year of the partnership, which offers PokerStars players exclusive Formula 1 experiences in rewards.
There will also be an Embrace the Race program which will include a Chicane Cash Drop, Spin & Go Races, Odds Boost in sports betting and a weekend casino race leaderboard.
PokerStars branding will be featured on the halo of the RB19, Red Bull Racing’s 2023 car, as well as on the inner cockpit and rear wing endplate. It will also be on the drivers’ racing suits and team helmets in the pits.
Oracle Red Bull Racing Chairman and CEO Christian Horner said: “Partnering with PokerStars has been a differentiator for the team. Their commitment to entertainment and innovation is a winning formula that aligns perfectly with our own values at Formula 1”.
PokerStars is an online poker platform, available for Windows, macOS, Android and iOS users. It is one of the biggest poker platforms, accounting for two-thirds of the market.
Pokerstars.com was launched in 2001. It is the flagship brand of The Stars Group, which operates gambling-related businesses and brands.