Recently, Brazilian Lounge Podcast listeners were treated to an engaging interview with Rebecca Cirino, the Regional Business Development Manager at PropellerAds. She has over a decade of experience in the advertising industry.
Her background in cinema, visual arts and digital marketing, combined with an innovative approach, has allowed her to integrate advanced advertising solutions that have been fundamental to the growth of his partners in Brazil.
During the conversation, Rebecca explored the trajectory of PropellerAds, a multi-source advertising platform. Furthermore, it highlighted its solutions based on artificial intelligence that offer security and reliability.
She highlighted: “At PropellerAds, we are committed to security and reliability, which allows us to offer advertising solutions that are not only effective, but also safe for our partners.”
This commitment to innovation and security positions PropellerAds as a market leader, capable of meeting the challenges posed by regulatory changes.
Impact of regulation
Another significant discussion revolved around the impact of online betting regulation on the advertising sector. Rebecca stated that regulation brings more transparency and security, being a necessary step for the development of the industry.
“Regulation is a necessary step to bring more transparency and security to the sector, and we are focused on adapting our strategies to take advantage of the new opportunities that will arise.”
Rebecca also discussed current trends and future prospects for advertising in the context of regulation. Therefore, he spoke about the importance of advertisers being prepared for these changes.
She highlighted the need to integrate new technologies and practices to stay competitive in the rapidly evolving digital marketplace: “With digital advertising evolving rapidly, it is crucial that companies are open to integrating new technologies and practices to stay competitive.”
Brazilian Lounge Podcast
The podcast features presentations by Ricardo Magri (Director of Brazilian Lounge), Alessandro Valente (co-founder of Brazilian Lounge) and Witoldo Hendrich Junior (co-founder of Hendrich Advogados / Online IPS).
In addition, the podcast explores the topics that have had the greatest impact on the industry every week. With Flávio Figueiredo (CEO of iGaming Group), the Top 7 news is sponsored by the bookmaker Bet7k.
Finally, previous episodes of the Brazilian Lounge Podcast are available here.
