Pragmatic Play, a leading content provider to the iGaming industry, has expanded its partnership with Juega en Línea after signing an agreement to provide its Smart Studio solution to the operator, further strengthening its presence in Latin America.
This new collaboration expands an existing agreement between the two companies, which saw Pragmatic Play integrate its award-winning portfolio of Slots, Live Casino and Virtual Sports content onto the operator’s platform in 2021.
The provider will now also provide dedicated and localized Live Casino tables through the Smart Studio solution, which will be made available to Juega en Línea players across the region.
The Smart Studio solution therefore enables multiple levels of customization and branding, utilizing a range of cutting-edge technologies to give operators greater control over the look and feel of the game.
Victor Arias, VP Latam at ARRISE, powering Pragmatic Play, said: “Expanding our relationship with Juega en Línea to offer tailored titles to their customers is another fantastic achievement for Pragmatic Play in Latin America.”
He added: “This personalized Live Casino experience reflects the provider’s commitment to delivering high-quality, tailored content that resonates with local audiences and drives player engagement globally.”
Mechita Moreno, Chief Marketing Officer at Juega en Línea, added: “Our ongoing collaboration with Pragmatic Play has added immense value to our players, and the addition of their Smart Studio solution will further strengthen our Live Casino offering.”
“This personalization ensures we can deliver a premium, immersive experience that perfectly aligns with our audience’s preferences,” he added.
About Pragmatic Play
Pragmatic Play currently produces up to eight new online slots games per month, as well as providing Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
With popular titles such as VIP Blackjack and Lucky 6 Roulette, the company continues to enhance its Live Casino offering across Latin America, where its Smart Studio solution delivers personalized and immersive content for some of the region’s leading operators.
