The survey, carried out by the Brazilian Association of Financial and Capital Market Entities (Anbima), detailed that the online betting market reached four times more followers in Brazil compared to the cryptocurrency segment this year.
In the specific section dedicated to bets, the study proved that 15% of the population bet at least once, a rate higher than most financial products and four times higher than that recorded in the cryptocurrency segment, with 4%.
Considering absolute numbers, 23 million Brazilians were involved in betting in 2024, which represents an increase of 1% compared to the previous year, a variation within the reported margin of error.
Among those who bet, 16% consider betting as a form of financial investment, showing a drop in relation to the 22% recorded in 2023.
Profile of the betting public
The analysis identified that the majority of betting users (53%) do not invest in other financial products, and many have some level of debt (47%).
The user profile reveals a male predominance, with this group accounting for two thirds of bets. Generation Z leads the number of bettors (25%), followed by the Millennials group (29 to 43 years old), with 21%.
In terms of social class, Class C has the highest representation, with 17%, close to Class A/B, which has 16%. Class D/E has the lowest participation, with 10%.
The average amount spent monthly by bettors was R$216, a figure that increases among those who place bets at least once a week. The typical profile of those who bet points to a young man, belonging to Classes B or C.
Comparison between profiles: online betting and cryptocurrencies
According to the 8th Brazilian Investor X-Ray, the betting audience is more diverse than that of cryptocurrency investors in the country. Bets involve men and women of various ages and social classes. On the other hand, cryptocurrency participants tend to be younger, male and with greater financial knowledge.
The study interviewed 5,846 people aged 16 or older, from groups A/B, C and D/E, in all Brazilian regions. In addition, the interviews took place between November 4 and 22, 2024.
According to the methodology, this sample represents the 160.1 million inhabitants of Brazil, according to the 2022 Census by the IBGE (Brazilian Institute of Geography and Statistics). The margin of error is 1%, considering the 95% confidence interval.
The survey indicated stability in the number of cryptocurrency investors in Brazil in 2024. Furthermore, the segment had doubled between 2021 and 2023, as reported by Cointelegraph Brasil.
