Italian gaming brand Vincitu has officially started operations on Fast Track‘s CRM platform. The partnership, first established in 2024, has now entered its next phase with the successful integration of Fast Track’s technology into Vincitu’s player account management (PAM) system.
With the new integration, Vincitu will offer personalized experiences to players and gain deeper insights into player behavior, helping the company grow in a competitive market.
Details of the collaboration between Fast Track and Vincitu
The collaboration between Fast Track and Vincitu comes at an important time, as demand for CRM solutions aimed at the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the partnership seeks to bring real value to gamers.
“We are excited to support the Vincitu group with our powerful CRM and player engagement platform in the Italian gaming market. We look forward to helping them deliver personalized player experiences and truly connect with their audience, building long-term brand loyalty,” says Simon Lidzén, co-founder and CEO of Fast Track.
“Therefore, we are excited to partner with Fast Track and integrate their advanced platform into our operations,” comments Christian Saviano, CEO of Vincitu Group.
“Their solution allows us to create highly personalized experiences for players in real time, as well as gain valuable insights into player behavior. This level of efficiency allows us to focus on building stronger connections and delivering exceptional value at every touchpoint,” added Saviano.
Fast Track’s partnership with Vincitu further strengthens its role as a trusted provider for operators looking to improve their CRM strategies and drive growth.
With a singular focus on delivering real-time personalized engagement, Fast Track’s technology helps operators unlock the maximum potential of their player relationships, supporting growth and lasting success.
About Fast Track:
Fast Track is a disruptive SaaS technology company that is shaping the future of CRM. Fast Track offers a new way of working that allows teams to focus on innovation and growth. Serving hundreds of companies around the world, Fast Track has offices in Malta, Sweden, Spain and the United States.
About Vincitu
The VinciTù Group is a historic group in the remote sports betting sector, fully compliant with the regulations of the Agenzia delle Dogane e dei Monopoli. Over the years, VinciTù Group has grown consistently, establishing itself as one of the main players in the Italian market.