SOFTSWISS, an international technology company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some important product milestones.
Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform, driving the iGaming industry forward. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform has increased by 37% in the last year.
The platform offers advanced tools such as new geo-distributed retargeting, detailed reporting, flexible commissions and integrated payments. Thus, operators follow affiliate marketing trends, improving management and increasing efficiency.
Experience optimization with geo-distributed retargeting
This feature aligns with the growing focus on optimizing user experience and minimizing friction in user journeys.
Fast redirects, accelerated by 2.5x to 5x, increase engagement, decrease bounces, and improve conversions, reflecting the customer-centric design trend.
Tests have shown a reduction from 1.5 seconds to just 300–500 milliseconds, one of the fastest responses in the industry. Thus, there was a 3.5% to 7% increase in users successfully accessing casino sites, resulting in more registrations and deposits.
Comprehensive reporting for data-driven decision making
SOFTSWISS Affilka offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing dependence on complete and actionable data.
It provides a competitive advantage as both operators and affiliates can receive timely information to make informed decisions. The faster publishers receive data on player activity, the faster they can adjust their marketing strategies to attract higher quality traffic.
Flexible commission builder powers customization
Affiliates and operators are moving toward highly customized commission structures to better align with performance metrics.
The Flexible Commission Builder powered by Affilka from SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid and other models tailored to meet diverse business needs.
Integrated payment processing for seamless financial operations
As the affiliate industry expands globally, ensuring secure, timely, and multi-currency payment solutions is critical. Integrated Payment Processing aligns with the trend of simplifying financial workflows, fostering trust and improving affiliate retention through hassle-free payments.
SOFTSWISS Affilka integrates multiple payment systems including Neteller, Skrill, Cryptoprocessing and bank transfers, facilitating efficient and timely affiliate payments directly from the platform’s back office.
This seamless payment processing improves operational efficiency and ensures affiliates receive their earnings on time.
Sharing plans for 2025, Anastasia Borovaya, Affilka Lead at SOFTSWISS, highlights: “We will enhance our platform with powerful features like Cohort Analysis, Affiliate Traffic Report and improved Sub-Affiliate Module with new commission plans and reporting tools.
Additional geo-specific payment methods for affiliate withdrawals will strengthen the platform. We will also continue to focus on optimizing traffic delivery, load balancing, and improving system stability and fault tolerance to ensure uninterrupted traffic flow.”
Cut Analysis will provide deeper insights into player behavior over time. Affiliate Traffic Report will ensure comprehensive data on user clicks by clicking country, user agent, device, operating system and other vital criteria.
The Affilka team at SOFTSWISS anticipates insightful discussions and potential collaborations at iGB Affiliate on January 21st and 22nd in Barcelona. Partners and customers can schedule a meeting at stand C10 using the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds several gaming licenses and provides comprehensive software for managing iGaming projects.
The company’s product portfolio includes the Online Casino Platform, Game Aggregator with over 23,500 casino games, Affilka Affiliate Platform, Sports Betting Software and Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.