SOFTSWISS, a global technology company and iGaming software development specialist, unveils the first Sportsbook Network Jackpot.
This is a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool.
Advantages of the new solution for operators and players
The Sportsbook Network Jackpot debuted with a starting prize of €35,000, which will continue to grow as more brands join. All customers working with SOFTSWISS Sportsbook, including those on third-party platforms, are eligible to participate in the network.
Therefore, this progressive approach allows operators to offer greater rewards to players without incurring additional individual costs. At the same time, they improve key metrics such as player engagement, retention and overall satisfaction.
According to research by SOFTSWISS, based on data from casino projects, Network Jackpot increases Average Trading Volume per User (ATPU) by 27.91%.
Thus, for players, there are no additional costs or efforts required to participate in the mechanism – it offers fair competition and equal chances for everyone to win the grand prize compared to branded jackpots from a single sportsbook.
This concept has already proven successful in the casino segment, where the latest Prime Network Jackpot campaign was launched with a prize pool of €1,000,000. Sportsbook Network Jackpot aims to replicate this success by bringing the same innovative mechanics to the sports betting industry.
Testimonials from SOFTSWISS leaders about innovation
Alexander Kamenetskyi, Director of SOFTSWISS Sportsbook, comments: “SOFTSWISS has always been about innovation. That’s why we are the first to introduce Network Jackpot for sports betting – an innovative solution for the sports betting market.”
“So we launched this Network Jackpot with a relatively modest starting value, but we are confident that the prize will grow as more customers join. Jackpots are not widely represented in the sports betting industry, and this solution will certainly attract significant attention from customers and players.”
“The SOFTSWISS Jackpot Aggregator is a versatile tool that offers multi-tier prizes, drops and the Prime Network Jackpot. Prime Network Jackpot has been our driving force throughout 2024, experiencing significant growth due to increased interest in this mechanic.”
“As such, we have seen remarkable adoption among casino customers in just one year. Therefore, I look forward to anticipating similar growth in the sports betting segment,” shares Angelina Stasiuk, Head of the SOFTSWISS Jackpot Aggregator Business Line.
So, as the Sportsbook Network Jackpot evolves, SOFTSWISS anticipates rapid growth in participation and prizes. With this new solution, the company continues to lead the way in creating effective and scalable engagement tools for the iGaming industry.
The SOFTSWISS team will be on hand to discuss partnerships at the first major iGaming event of 2025, ICE Barcelona. The event takes place from January 20th to 22nd, at stand 2G42.
