SCCG-Management-e-Multilot-se-unem-para-lancar-o-XtendGame
Foto: Divulgação / SCCG Management

SCCG Management has teamed up with Multilot Corporation to introduce XtendGame. This is an innovative platform that, in turn, integrates analysis and engagement tools aimed at the gaming industry.

The launch is scheduled to take place during the ICE Barcelona 2025 conference, January 20-22.

XtendGame is equipped with two essential features: XtendAI and XtendPlay. These were developed to help operators make data-based decisions and build customer loyalty.

Jim Berger, CEO of XtendGame, said: “The launch of XtendGame represents a significant advancement for gaming operators who want a comprehensive and robust platform that is compatible, secure and capable of meeting the challenges of today’s dynamic customer landscape.”

For his part, Stephen Crystal, CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to collaborate with XtendGame as they shape the future of technology-driven gaming engagement and analytics.

This platform truly revolutionizes the industry, combining near real-time analytics and engagement to meet the ever-evolving needs of operators and players.”

Other SCCG Management partnerships

In January 2025, SCCG announced new partnerships in Africa. The group teamed up with legal expert Yahaya Adamu Maikori as well as gaming entrepreneur Kahari S Nash.

This initiative, therefore, aims to support regulatory compliance and facilitate market access. Additionally, they are integrating technologies such as CRM tools with artificial intelligence and plan to implement payment systems.

Previously, in November 2024, SCCG partnered with Chata.AI to offer self-service data analytics solutions for gaming operators. This collaboration focuses on providing insights through natural language, streamlining decision processes.

XtendGame targets iGaming operators, CRM providers and B2C companies, offering a range of features such as augmented reality games, sweepstakes solutions and social gaming tools. Through these innovations, the platform seeks to meet the diverse needs of the gaming market, allowing companies to reach new levels of efficiency and engagement.