Gamers’ tastes are always changing. Online casino software and sports betting aggregator Slotegrator presents an analysis of how user preferences are changing in 2025. The demand for gambling games may be inflexible, but that doesn’t mean the players themselves will never change.
The online casino player or sports bettor of 2025 is light years away from players from a few decades or even a few years ago. They are playing different games, using payment solutions, betting on different sports, carrying different amounts and expecting different elements of the experience.
Crash slots and games
It’s true that fruit slots never seem to go out of style, but new types of games have quickly grown to become more than just niche interests. Crash games, for example, are extremely popular, and provably fair blockchain-based games have proven to be not only a huge success, but an innovation with true durability.
In addition to crash games, players are seeking out other new types of games that feature elements of strategy or decision-making. These games seem more fun than just pressing a button and winning or losing; Furthermore, they offer a more tangible sense of thinking, strategizing, and actively participating.
Change in payment methods
In payments, too, times are changing. Players will prioritize platforms that offer payment systems they already use, and abandon those that do not offer enough flexibility and convenience.
Increasingly, this means that platforms that integrate cryptocurrencies have a serious advantage. There is also a very high standard for technical ability. Nobody has time for lost transactions or other failures.
Players expect payment solutions to have live switching, so that the deposit or withdrawal is still seamless even if there is a mishap.
Users are also no longer impressed with basic customization. Instead, targeted bonuses and personalized betting offers are expected, simply part of the picture, and brands that abandon them are seen as second-rate.
To really stand out, they have to strive to find ways to give their players the VIP experience. Brands need to use artificial intelligence to identify player desires with surgical precision and deliver, often in real time, bonuses and offers so tailored to player preferences that they are irresistible.
Rise of esports
There is no longer any way to ignore the rise of esports. Bettors have all the same betting options as traditional sports, as well as in-play betting, as well as phenomena like subathons — unique events in esports, where streams bring together all their followers for marathon gaming sessions (creating huge betting opportunities).
It’s true that there is overlap between esports and traditional sports audiences, but they are generally different demographics; Traditional sports bettors are more likely to be cross-sold on esports than vice versa. As such, brands need to really research the esports audience to ensure their offering feels organic and shows they are in tune with the scene.
Slotegrator talks about the iGaming audience
21st century consumers of all types are increasingly conscious, and the iGaming audience is no exception.
Of course, the first point of contact when it comes to corporate social responsibility is the fight against problem gambling, so today’s gamers want to be assured that their brand is doing everything it can in this area.
But they are also looking to bet on companies that give back to the community and take other environmental, social and governance (ESG) actions.
Today’s audience, especially Generation Z, is not only internet-savvy but also fully immersed in technology; after all, they grew up with what their grandparents considered science fiction.
This means they are fully aware of how much data they generate every time they open a browser and are highly invested in their own privacy.
They expect their betting platform to be transparent with them while protecting all their personal information, especially when it comes to their payment details.
And finally, they don’t want to play alone. Connecting with friends and family, even from a distance, stands out as one of the greatest advantages of the internet. With many users socializing primarily online, iGaming platforms are expected to accommodate this need for connection.
In-game conversations, for example, are just one way brands should provide greater socialization for their players.
Statement from Slotegrator’s head of marketing
“In short, iGaming companies that don’t keep up with the times will fall behind. If you want to stay competitive, you have to keep your finger on the pulse of the modern gamer and ensure you’re always offering the latest options. Always be on the lookout for the latest trends in gaming and payments to keep things fresh,” says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Read more about the expectations of modern iGaming users in 2025.
About Slotegrator
Since 2012, Slotegrator has been one of the iGaming industry’s leading providers of software and business solutions for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games and betting data feeds.
Slotegrator also offers consultancy services for gaming license acquisition and business incorporation.
