BetMGM and its parent company, MGM Resorts International, have made significant appointments to bolster their teams. Casey Hurbis has been hired as BetMGM’s Chief Marketing Officer, while Ari Kastrati has been promoted at MGM Resorts to the role of Chief Content, Hospitality and Development Officer.
Appointments and experience
Reporting to Matt Prevost, BetMGM’s Chief Revenue Officer, Casey Hurbis brings a wealth of 30 years of experience in consumer marketing. His background includes consumer engagement, digital advertising, partnership development and experiential marketing.
Prior to joining BetMGM, Hurbis held the position of Marketing Director at Rocket Mortgage. During this period, he led successful Super Bowl campaigns in collaboration with creative agency Highdive.
Hurbis commented: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I am honored to join BetMGM at such an exciting time in its growth.” He envisions expanding the brand’s creativity and innovation, improving the experience for players.
Promotion at MGM Resorts
Matt Prevost highlighted the importance of Hurbis‘ arrival, stating: “Building BetMGM from the ground up into one of the most recognized brands in the sports betting and igaming sphere has been an incredible achievement, made possible by the tireless efforts of our incredible team.
Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage to our brand.”
Ari Kastrati, promoted by MGM Resorts, now reports to Bill Hornbuckle, CEO and President of the company. In the new role, Kastrati will lead global design and development, as well as sports and entertainment partnerships.
His experience includes developing hospitality, food and beverage concepts, and he will also serve on the Executive Committee of MGM Resorts.
Kastrati said: “MGM Resorts continues to expand into some of the world’s most exciting luxury destinations, and I’m excited to play a larger role in our growth.” He has been with the company since 2010 and has over 25 years of experience in the premium hospitality sector.
Bill Hornbuckle highlighted: “Ari has long played a key role in making MGM Resorts the world’s leading gaming entertainment company. He has a keen sense of what consumers want and what’s cutting edge in global luxury and entertainment. His experience will be essential as our company continues to develop standout experiences in Las Vegas and beyond.”
