With new regulations for the gaming and betting sector expected to come into force in January 2025, Brazil is preparing for a significant milestone that promises to transform the iGaming industry. Process automation in gaming operators is not just a trend, but a strategic necessity to adapt to this new regulatory scenario.
Therefore, let’s talk about the benefits and challenges of automation, considering the specific requirements that arise with the new legislation.
Gaming Operators Driving Efficiency in a Regulated Market
Automation allows gaming operators to optimize complex processes such as bet management and customer service. With the new regulatory framework, which includes strict licensing and oversight requirements, automation becomes essential to ensure compliance and operational efficiency.
For example, automated systems can process bets in real time and ensure that all operations are within the standards established by the future National Gaming Authority (ANJ).
Improving the customer experience with personalization and security
The new regulations emphasize consumer protection and responsible gaming practices. Automation can be a powerful ally in this regard, allowing operators to implement chatbots and virtual assistants to offer ongoing support to players.
Additionally, technology solutions must have strict KYC checks, as required by new legislation. All of this provides an improvement in security and personalizes the user experience, ensuring that only legitimate players have access to the platforms.
Implementation challenges in a new regulatory scenario
Resistance to change and empowerment
One of the main challenges in adopting automation is resistance to change on the part of employees. With the implementation of new regulations, it is crucial that operators invest in training and qualification for their employees, preparing them to work together with new technologies. Clear communication about the benefits of automation can help mitigate concerns about job security.
Integration with legacy systems
Integrating legacy systems with new automated solutions can be complex. Many gaming operators are still using older platforms that may not be compatible with the technological innovations needed to meet new regulatory standards. Careful planning is essential to ensure a smooth transition without disruption to operations.
Security and compliance: priorities in the new regulatory era
With increased automation come concerns about cybersecurity and player data privacy. Therefore, gaming operators must implement robust measures to protect sensitive information, aligning with the requirements of the LGPD and new industry regulations. Automation can facilitate continuous monitoring of activities on platforms, helping to detect fraud and ensure a safe gaming environment.
Process automation in gaming operators is a strategic opportunity that can boost operational efficiency and improve the customer experience in Brazil. In other words, with new regulations coming into force in 2025, companies need to be well prepared.
So, if you need to automate your gaming operation for the new regulations, contact Control F5. The company has vast expertise in the segment and will boost your business.
