TaDa Gaming is continuing its strategy of increasing player engagement and retention through gamification. Following its successful reception in Asia, the award-winning content provider introduced WIN CARD to players in Europe and Latin America.
How the TaDa Gaming WIN CARD works
Designed to increase long-term engagement, WIN CARD allows players to jump directly to the main bonus feature when they successfully complete a daily quest, participate in a tournament or reach a certain stage.
With six levels, the more difficult the task, the greater the value of the WIN CARD and the greater the player’s sense of accomplishment. Even more so when you see the possibility of winning the definitive Golden Card.
So, to keep players fascinated and engaged, there are several ways to get the WIN CARD:
- successful completion of daily quests
- participation in tournaments
- any collection activity
This variety of ways to succeed creates huge anticipation and an engaging game.
The focus is always to enhance the gaming experience by offering genuine challenges to increase excitement. Thus, WIN CARD also offers rewards that can be stored to encourage players to return to a specific game. This will increase retention levels and excitement levels.
But a minimum balance is required. Therefore, with each stage successfully reached, players will see the WIN CARD fly to the backpack icon on the screen.
So, this strategy will automatically create a record:
- of the levels achieved
- of cards granted with time limits
- of expiration dates
- of using activation
- of bonus rewards
Challenges and rewards
The gamification tool is integrated into games by TaDa, ensuring the minimum effort required from operators and, at the same time, providing maximum gamification. Across a portfolio of over 160 diverse games, operators can customize promotions, seasonal campaigns and VIP events as the WIN CARD is applicable to most releases in TaDa’s library.
To date, operators that have included WIN CARD in the initial integration of their games via TaDa’s unique API have noted:
- an average acceptance of more than 60%
- an increase of more than 15% in engagement from new game launches
With daily active users increasing by 35% during missions, events, and competitions, players are clearly voting with their thumbs in appreciation.
Andy Huang, CEO of TaDa Gaming, said: “Players have told us they want more challenges, missions and goals to work toward. WIN CARD is the perfect answer to this desire to increase gamification, as it offers a dynamic series of options and choices for acquisition.
It’s not just about a bonus, but about creating a different way to enhance the game for users. Furthermore, it is a successful strategy to increase engagement and retention for operators.”
TaDa’s ever-growing gamification suite, which includes the previous launch of the GiftCode product, is designed to improve game performance and perception. This is achieved by optimizing player engagement and retention, whilst increasing revenue and delivering value for operators.
