The partnership will see mobile gaming operator ZenSports (owned by VIP Play, Inc.) leverage Kambi’s Turnkey sports betting in Tennessee, with ambitious plans to enter other markets in the future
Strategic partnership between Kambi and ZenSports
Kambi Group plc (“Kambi”), the premium sports betting solutions hub, has signed a multi-year agreement with VIP Play, Inc. (VIPZ) to provide its market-leading Turnkey Sportsbook technology to the sports betting operator US ZenSports in multiple markets.
ZenSports, which is owned by VIP Play, Inc. (formerly KeyStar Corp), a public company that acquired ZenSports in 2022. It will initially deploy Kambi’s market-leading technology in Tennessee, where it has been operational since its launch in 2023 and is actively licensed to provide mobile sports betting services.
But the company also has ambitious plans to expand its presence in several markets, with the aim of entering several more US states in the future.
Then, under the terms of the agreement, ZenSports will update its current mobile sports betting offering. It will leverage Kambi’s cutting-edge Turnkey Sportsbook solution, which is proven to deliver speed, stability and flexibility in highly competitive markets around the world.
Therefore, ZenSports aims to utilize Kambi’s comprehensive sports betting solution to create a premium, customer-centric experience. In other words, offering an interactive front end that includes market-leading customer acquisition tools.
Perspectives for the partnership between Kambi and VIP Play
Werner Becher, CEO of Kambi Group, said: “We are excited to welcome VIP Play, Inc. to the platform. Because they embrace our trusted turnkey sports betting solution.”
“They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sports betting technology and services. Therefore, this collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centric experiences.”
Bruce Cassidy, CEO and Chairman of the Board of VIP Play, Inc. CEO and Chairman of the Board, said: “This partnership with Kambi is a critical step forward for VIP Play, Inc.. As we work to establish a top tier in sports betting in the US.”
“Kambi’s market-leading technology and our in-house ability to develop proprietary technology on top of the platform will enable us to deliver a first-class interactive sports betting experience and a mutually beneficial partnership for years to come.”
