What technologies are reshaping the future of iGaming? What business models will guarantee company growth? SOFTSWISS, a leading technology company with over 15 years of iGaming experience, shares its highly anticipated new 2025 iGaming Trends Report.
The new edition describes more than 15 major trends classified into specific groups: technology, regulation, marketing and business development. The report is free to download via the link.
Technology: convergence of AI and cybersecurity
Artificial Intelligence and Cybersecurity remain among the top technology trends in 2025. According to SOFTSWISS research, iGaming stakeholders rate the importance of AI and machine learning at 8.2 out of 10. In 2025, AI will remain crucial for personalization, problem gambling detection, and even decision-making automation.
According to Splunk research, 36% of cybersecurity professionals rate AI-driven attacks as a top threat. Fear of AI often arises from its unexplored possibilities, but addressing today’s prevalent risks is just as important as preparing for future AI-driven threats. The solution may be investments in AI-driven threat detection systems that analyze large volumes of data in real time, detect anomalies and prevent potential fraud.
SOFTSWISS: regulatory landscape
The global regulatory framework is marked by increasing fragmentation, with each region introducing increasingly specific compliance requirements that cover various aspects of business development, from taxation to player protection. In 2025, a company’s ability to quickly adapt to these regional differences will be crucial to its success in the market.
Marketing: brand awareness is key
In 2025, brand awareness will be essential for long-term growth, driving visibility and player loyalty. The goal is to create a clear association with a trusted name in online entertainment. Strong brand identity, trust and high engagement will mark effective brand marketing.
SOFTSWISS survey participants identified the top marketing channels for 2025: influencer partnerships, affiliate marketing, SEO and paid advertising. Notably, research across the broader digital landscape shows that SEO offers the highest return on investment among digital marketing activities, exceeding 29%.
Business development through mergers and acquisitions
Mergers and acquisitions have been a significant trend in business development for several years and will continue to be in 2025. Through strategic partnerships or acquisitions, operators can enter new markets, acquire new technologies or expand product portfolios.
SOFTSWISS, for example, uses this method to enter the South African market and expand its portfolio with new products. The region appears to be a very promising market. Its iGaming sector is expected to reach almost €65 million by 2028.
Valentina Bagniya, Marketing Director at SOFTSWISS, summarizes: “Understanding the trends shaping the future of iGaming is essential when planning next year’s strategy. As a leading industry expert and trendsetter, SOFTSWISS recognizes these emerging directions and takes responsibility for offering a visionary 2025 iGaming Trends Report for the needs of the entire community.”
With support from eight additional brands, the SOFTSWISS 2025 iGaming Trends Report is based on comprehensive industry research and extensive media research.
Furthermore, it has data from the largest Games Aggregator on the market and the expertise of SOFTSWISS, built over 15 years and enriched by annual interviews with more than 1,200 brands.
These insights have also been enhanced by collaborations with leading brands including SBC, SiGMA, SPRIBE, Oddin.gg, Blask, Boomerang Partners, BGaming and CryptoProcessing. In this way, the report offers a comprehensive perspective on iGaming trends.
Sobre a SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Therefore, the company has several gaming licenses and provides comprehensive software for managing iGaming projects.
The company’s product portfolio includes the Online Casino Platform and Game Aggregator with over 23,500 casino games. Additionally, Affilka Affiliate Platform, Sports Betting Software and Jackpot Aggregator.
Finally, in 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
