Pay4Fun, a digital payment solutions company, has just launched its first advertising campaign outside the online environment. Created by the agency Daxx Omnimedia, the action aims to take advantage of the accelerated growth of the sports betting sector in Brazil, promoting the institution’s digital account and highlighting its humanized service.
Pay4Fun has a strategic presence in key locations
The campaign will be broadcast in DOOH media, close to sports arenas and in app-based transport vehicles, such as Uber and 99. In addition, it will be displayed on screens in newsstands and bus shelters. The program includes exhibitions on Wednesdays, Saturdays and Sundays, focusing on the sports audience. Target cities include:
- São Paulo
- Rio de Janeiro
- Belo Horizonte
- Porto Alegre
- Curitiba
“We want people to know that, in addition to technology, we are a people-to-people company, with agile and human service. This campaign is an important milestone for us to show the essence of Pay4Fun and, at the same time, strengthen the launch of our account digital.” – explains Fabrício Murakami, CMO and co-founder of Pay4Fun.
Employees as Protagonists of the Action
The company chose to develop the pieces with its own employees as protagonists of the action, seeking to reinforce transparency and present to the public the people who make the company’s operations happen. This strategy aims to further humanize the brand and show that Pay4Fun is made by people for people.
With the campaign, Pay4Fun reinforces its presence in the sports betting market in Brazil. By investing in offline presence and highlighting its employees, the brand seeks to strengthen its image and attract more players to the digital platform.
About Pay4Fun
Pay4Fun is a Brazilian company that offers digital payment solutions, focusing on fast and secure transactions for online gaming and betting platforms. Therefore, it stands out for its convenience, customer service and partnerships with iGaming sites, facilitating deposits and withdrawals.
Therefore, it has become a popular option among players, providing agility and security in transactions. Pay4Fun does not act as a direct sponsor of football clubs in Brazil, but invests in strategic partnerships in the sports sector. In 2022, it was a sponsor of the Brasil Futebol Expo, organized by the CBF (Brazilian Football Confederation).
Pay4Fun supports Stock Car drivers, such as Gabriel Casagrande, Thiago Camilo and Pipo Barrichello, and has Rodrigo Garrido, poker player, as an ambassador. These initiatives reinforce the company’s commitment to sport and entertainment in Brazil.
