Botafogo de Futebol e Regatas revealed that Prime Regulariza is the new sponsor of black and white basketball. This is the largest sweepstakes legalization company in Brazil. The brand will be displayed on the lower front bar and in the “upper back” space of the Botafogo Basquete shirt until September 2025.
Marcelo Guimarães, head of marketing at Botafogo FR – Social and Olympic, stated: “Prime Regulariza’s sponsorship is the largest private investment in the history of our basketball.
It is the result of consistent corporate structuring work. Supported by the president of Botafogo, Durcesio Mello, and our general director, Rafael Wiemer, we signed an agreement of great scope and developments. We will have many surprises ahead.”
Founded in 2017, Prime Regulariza operates in the field of regularizing draws, accumulating R$660 million in revenue. The company stands out nationally with campaigns for various brands and influencers.
Botafogo Premia: prize draw for fans
As a result of the partnership between Botafogo and Prime Regulariza, Botafogo Premia was created. This platform will offer prize draws for black and white fans through the sale of capitalization bonds.
Cash bonuses, among others, are planned for participants. A portion of the amounts raised in the campaigns will be allocated to investments in the club itself and to charitable institutions.
Prime Regulariza closes agreement with Fortaleza
Prime Regulariza is also present in football clubs in the Brasileirão Series A. Fortaleza announced the brand as its new sponsor, which will occupy the front bar of the Manto Tricolor until the end of 2025. The brand sponsors a club in national football for the first time.
Marcelo Paz, CEO of Fortaleza EC SAF, spoke about the importance of this partnership: “Another great sponsorship that we present to our fans. Prime is a leading company in the country in its segment and chose Fortaleza to be its first sponsored club in Brazilian football.”
“This demonstrates the strength and weight of our shirt throughout Brazil, and also how the engagement of our fans with our partners is important for the growth of the institution in general”, he added.
