Slotegrator spoke with Ksenia Viatkina, CMO at Zillion Games. The studio has been on the market for three years and has already partnered with more than 900 online casinos in Europe, Latin America, Australia and the CIS.
Slotegrator and Zillion Games share valuable tips
Each generation brings its own trends. However, some things never change: Zillion Games has confirmed that its games are popular among players due to its:
- High quality graphics
- Engaging themes and features
- Classic promotional tools like free spins and bonus games
- Creating games that take advantage of all the latest innovations on the market
“We prioritize innovation in every product we create, which is why these titles have resonated so strongly with gamers. We are currently focusing on developing new types of instant games,” says Ksenia.
There is also one thing that has changed in player behavior – they decide whether to stay or leave online casino platforms much faster than before, making it harder to engage and retain them. This means operators need to always be on the lookout for new ways to make them stick.
Svetlana Kirichenko, marketing director at Slotegrator, also comments that “it is much cheaper and easier to keep a player on a platform than to acquire and register a new player”
Therefore, the recommendation to operators is “to integrate as many games as possible, with as much variety as possible. Furthermore, you need to make sure that your choice reflects the demands of your target market and that your content is of good quality. By doing this, they will be taking a big step towards success.”
“As such, we always tell our customers to add local languages and multiple payment methods as well. Because, at the end of the day, all your marketing efforts could be wasted if conditions don’t encourage players to stay,” concluded Svetlana Kirichenko.
The full interview is available on the Slotegrator website.