iGaming continues to dominate as one of the biggest global industries. But do all GEOs deliver the same conversion potential for sports betting and iGaming affiliate work? The secret is to explore each market strategically and intelligently.
With a vast universe full of opportunities, success in iGaming, especially for sports betting affiliates, depends on the right choice of country and the adaptation of campaigns to the target audience. In this study, we show how Portugal and Brazil stand out and how we explore the Social Bar format to maximize conversions.
Discover how we convert sports betting traffic with Adsterra, the most effective channels and formats, and the techniques we use to create advertising campaigns that really drive results.
Main Campaign Information
Before we explore the details, here is some essential information about our products and the strategic settings used to create this effective iGaming ad campaign that increased results:
- Product: VOdds GEOs: PT, BR KPI: Account Registration Destination Page: Landing Page Description: VOdds is a sports betting platform that brings together the best bookmakers.
- Product: Winzo GEOs: PT, BR KPI: APK Installation Landing Page: Pre-landing Description: Winzo is a mobile application for Android, which offers an online casino with various games such as slots, roulette and blackjack.
Setting Up This iGaming Campaign
Defining the campaign’s segmentations and remuneration model in advance is essential to ensure success. In our case, we structured this iGaming ad campaign as follows:
- VOdds Pricing model: CPA Countries: Portugal, Brazil Price: $1.2 Device: Mobile Traffic type: All (mainstream + adult) Operating System: iOS, Android
Creatives used:
In-Page Push and Icon Notifications (Adsterra Template) Ad Position: top center and bottom center
Custom Widgets (Adsterra Template) Ad position: in the center
Interstitial (Adsterra model) Ad position: center
Results in 30 days of Campaign
- CTR: 22%, with 11,740,245 impressions and 2,582,854 clicks
- CR: 0.7%, totaling 18,071 conversions
- Expense: $1989
- Gross Revenue: $3292
- Net Profit: $1301
- ROI: 60,42%.
Winzo
Pricing model: CPA Country: Portugal Price: $1.4 Device: Mobile Traffic type: All (mainstream + adult) Operating System: Android
Creatives:
In-Page Push and Icon Notifications (Adsterra model) Ad Position: top center and bottom center
Custom widgets (Adsterra model) Ad position: center
Interstitial (Adsterra model) Position: center
Results in 30 days of Campaign
- CTR: 31%, with 17,004,214 impressions and 5,271,306 clicks
- CR: 0.62%, resulting in 32,542 conversions
- Expense: $4672
- Gross Revenue: $7449
- Net Profit: $2776
- ROI: 62,72%.
Effective Strategies for iGaming Campaigns with Display Ads
- Make the most of Social Bar templates. This will allow you, as an advertiser and/or iGaming affiliate, to reach a greater number of users across multiple platforms. Although many publishers accept different types of creatives, not all of them work with interstitials, for example. By diversifying ad formats, you expand your opportunities to reach different audiences and boost your conversions.
- Maintain a consistent visual identity across all elements of your iGaming campaign. This involves the creatives, the product, and the landing page. Campaigns that present a cohesive visual identity convey more confidence to users, increasing the likelihood of conversion and high ROI for your campaign.
- Be transparent in the promises in your ads. If the banner promises a bonus of 50 reais for registering at the bookmaker, the user should actually receive this amount. Meeting expectations not only builds trust, but it also prevents your leads from turning to the competition. An honest approach is fundamental to the success of your iGaming campaign, especially in the sports betting segment.
- Divide traffic by sources and create separate campaigns for each operating system. This way, you can adjust conversion payments for Android and iOS users with greater precision, using bid-manager to optimize results. This segmentation will allow you to maximize the overall performance of your campaigns.
- Add language targeting to your campaigns. If your landing page or creatives are in a specific language, it is essential to define this targeting. This ensures that your ads only reach users who are part of your target audience, increasing the relevance and effectiveness of your campaigns.
Finally
The good news is that, in one way or another, all GEOs are viable for iGaming traffic. With the right support, like that offered by Adsterra, you can increase your earning potential in this niche at any level or category.
The examples presented clearly demonstrate how Brazilian iGaming traffic, as well as Portugal, can be extremely profitable in entertainment-oriented campaigns. This also applies to the sports segment.
Take advantage of Adsterra’s sporting events calendar to optimize your campaigns across multiple GEOs. Don’t forget to follow the official Adsterra channel on WhatsApp to stay up to date with new cases and insights into different niches, GEOs and ad formats.