infront
Imagem: IBIA / Divulgação

Infront has become an associate member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world.

Thus, the agreement emphasizes Infront‘s commitment to betting integrity, information sharing and cooperation, and sees the company align with more than 50 companies and 125 leading sports betting brands at IBIA.

Infront should hold more than 70 thousand events annually

The partnership comes at a time when Infront’s betting portfolio and customer base continues to grow. Then, from 2025, Infront is expected to host more than 70,000 events annually for its growing global customer base. This will include the data partnership Infront announced with the ITF.

The addition of a large data delivery platform will also provide bookmakers with a low latency data product. In other words, this makes the development of the unit’s integrity services and functions vital for more than 40 rights holders.

Chris Catling, director of Infront Bettor, said: “By becoming part of this highly regarded global network, we gain valuable intelligence, which allows us to detect and deal with suspicious betting patterns quickly and effectively.”

“Therefore, this partnership strengthens our compliance and provides a unique opportunity to collaborate on policy development to help shape a safer, fairer and more sustainable future for the betting industry.”

Catling added: “As a relatively new company in this space, aligning with an organization with IBIA’s credibility is crucial. We will demonstrate our commitment to transparency and integrity, one of Infront’s core values.”

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another important player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognized organization that will supply a significant amount of tennis products to the betting industry from 2025.”

“Infront and IBIA are committed to working together to ensure the highest levels of integrity. The goal is to protect all sports against betting-related corruption,” concluded Ali.

Numbers of all IBIA members

Thus, the association provides access to the global monitoring network to help identify and address suspicious betting activity. IBIA also provides compliance guidance on evolving regulations in all jurisdictions.

This way, Infront will be able to work closely with regulators, sports organizations and other operators, promoting greater cooperation in the sector. IBIA’s partnerships with leading sports federations such as FIFA, UEFA and the IOC will enhance joint efforts to combat corruption.

IBIA is a non-profit body that has no conflicts with the provision of commercial services to other sectors. Therefore, it is administered by operators and for operators, in order to protect regulated sports betting markets against match-fixing.

IBIA’s global monitoring network is a highly effective anti-corruption tool that detects and reports suspicious activity in regulated betting markets.

Then, through IBIA’s global monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA members:

  • They have more than US$300 billion per year in betting turnover (handle)
  • Represent approximately 50% of the global regulated physical and online sports betting sector
  • They represent more than 50% in the online sector alone.

IBIA’s Q2 report detailed 90 alerts during the quarter. IBIA’s warnings contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.