In the pursuit of online casino success, operators do their best to offer players the most interesting products and services, promote their business, analyze revenue, increase traffic and implement many other business development methods. Operators create marketing plans and plans to follow, such as Slotegrator’s business continuity plan.
The game of survival and the importance of contingency
The iGaming business is vulnerable: it is generally a large-scale enterprise, the risks are enormous and the number of potential threats is high. Starting from legal risks, if regulations change or the market closes, to the risks of cyber attacks due to a lack of security measures. Almost anything can go wrong and ruin a business that has been built over years and required a lot of investment.
Therefore, Slotegrator has released a downloadable material that describes what can go wrong and how to prepare your company for it. Having a plan is crucial in this regard, as improvising when an emergency occurs is a bad idea.
What will you do if the regulatory body bans all forms of gaming advertising? Who will be responsible if the platform fails and the online casino stops working properly? How will you analyze the massive amount of data on your platform to detect an error? There must be a specific and very detailed action plan.
So, every minute without accepting payments or registering new players is a huge loss for a casino operator, which is why it is so important that your business runs continuously without interruptions.
Slotegrator’s plan
Some problems that may seem less serious can also cause major difficulties for companies. For example, Slotegrator spoke with William Sarto, PR and Marketing Specialist at CasinoRIX, and got some tips to help protect your business during regular Google updates.
Sarto points out several important pieces of advice:
- Don’t trust just one GEO. In other words, make sure you are running projects in multiple countries. Don’t limit yourself to just one vertical. For example, run projects in the casino and betting sectors. That way, if one of them gets hit, you’ll have others to offset the impact.
- Use a variety of strategies to promote your projects. If one of them is hit, the others can grow or remain stable, giving you time to recover. Don’t just rely on SEO for traffic – explore other channels to diversify your sources.
That said, the business continuity solution includes two main strategies. The first is to try to avoid the crisis and make your company less vulnerable to external events. The second is an action plan to deal with a crisis and return to normal operations after it passes.
“We all know that being aware of potential risks is the first step towards preventing them. The problems companies face are diverse, especially in the iGaming sector, but knowing what can happen, learning from past experiences and having a recovery plan can save many start-ups,” says Svetlana Kirichenko, head of marketing at Slotegrator.
