TaDa Gaming is standing out across Brazil with its diverse and engaging portfolio of over 150 slots.
Offering its famous fishing and shooting arcade games, plus slots, crash, Plinko, bingo and table games, all certified and expertly placed to make maximum impact, the casino entertainment provider also throws in a minimum four new games per month.
TaDa Gaming sees Brazilian market expanding
However, TaDa Gaming believes that additional gamification is key to bolstering meaningful player engagement and retention. So, as part of its growth strategy, the company designed a new set of player engagement tools, with GiftCode being the first to be launched.
Test markets in Europe and Latin America were analyzed and Brazil was chosen for the launch in Latin America.
The booming Brazilian iGaming market is strategically important and recent partnerships with global brands, including SoftSwiss, SoftGamings and WA.Technology. There are also national operators like Cactus Gaming and Brazino777, who have given players in Brazil – and across Latin America – access to TaDa’s exciting and immersive releases.
Additionally, these new partnerships have provided TaDa with unique insights and learnings into what gamers in Brazil want and how operators want to deliver that.
What do Brazilian players want?
But while most industry surveys show that Brazilians still love football, there is a steady increase in awareness of and access to online gaming across all demographics.
Slots and crash games, in particular, are preferred for quick play. However, there is an increase in appreciation for table games, including roulette and blackjack.
TaDa designs its releases as learning mechanisms. So, each game has:
- Challenges and levels to let players enjoy immersive gameplay
- Increased skills during the game
- Transferring your knowledge and techniques from one game to another
Series like the new TriLuck™ – 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon – perfectly demonstrate this strategic development.
However, gamification is a key growth strategy at TaDa Gaming. Adding immediate gratification and extra earning potential to each portfolio launch with one click was the driving force behind the thinking and GiftCode was the answer.
Designed to drive player acquisition, engagement and retention, GiftCode has been tested in the competitive Brazilian market to add unique, personalized and tailored experiences to each round to create immersive experiences that keep customers coming back.
What is GiftCode?
GiftCode is a one-click gamification tool to reward players and a cost-effective way to increase registration, deposits, retention, repeat play and overall loyalty.
Offering an instant reward, one click will add the GiftCode to any of TaDa Gaming’s 150+ diverse releases. Currently, the reward offers Free Spins, but the GiftCode allows the operator to target the rewards according to the specific audience and even the player’s individual preference.
Operators and streamers issue invitations to a designated segment or audience, including new players, eliminated players, VIPs or as part of a promotion, using any available channel. No additional integration is required. With almost 100% redemption to date, GiftCode has exceeded all KPIs.
How does GiftCode work?
- Players enter the GiftCode, watch the in-game animation and earn the reward
- Each player account can only use the GiftCode once
- The system records all usage and betting levels
TaDa developed GiftCode with its characteristic style to make it easier for players to reward themselves, making the process more agile and efficient.
What was the impact of GiftCode in Brazil?
TaDa launched GiftCode as its first engagement tool in the Brazilian iGaming market, achieving significant results in a four-month test.
Between April and June 2024, the content provider collaborated with 100 streamers and KOLs in Brazil, where 500,000 GiftCode links were issued
- The rescue rate was 95/99%
- The increase in new players was more than 30,000 per month
Additionally, during the campaign period, the next day retention rate was 80-90%.
The addition of a random reward time, clear instructions, and a visible result enhance players’ enthusiasm and immersion, ensuring a sense of achievement with GiftCode. It’s no wonder players have fallen in love with Giftcode!
This way, TaDa Gaming account managers will arrange the setup in approximately two business days, when the promotion will be ready to run. It couldn’t be a more efficient or effective process, with quick results for everyone.
Upcoming events with the participation of TaDa Gaming
Furthermore, TaDa’s GiftCode serves as a powerful tool to deliver prizes directly to players. With a simple process to access the promotion, a single-use app and recording of usage and stake level, rewards are instant, meaning players can fully rely on GiftCode and operators can easily measure their success.
To learn more, contact [email protected] for a demo. TaDa Gaming will be present at SBC Lisbon, stand P207, from September 24th to 26th.
Upcoming events:
- G2E Las Vegas – October 7th to 10th
- SBC LatAm Miami – October 29th to 31st
- SiGMA Malta – de 11 a 14 de novembro
