The expansion of the online betting market in Brazil requires players to be more careful when selecting which platforms to play on. Among hundreds of options, not all are 100% reliable. In this scenario, iGaming, an online casino recommendation platform with more than 10 years on the world market, has just arrived in Brazil.
Founded in 2011, in Bulgaria, iGaming brings together a group of experts with experience in the online betting sector. The company’s proposal is to help bettors find the best website options. Today, iGaming has more than 300 employees spread across the world.
With a strong presence in large markets such as Germany, the United Kingdom, Spain and Italy, the company saw the need in Brazil to be a support arm for millions of consumers who are now entering the world of internet betting. Lutz Bornschein, founder of the company, has been in the online gaming industry since 2011. Together with his team, he is betting on Brazil as the gateway for iGaming into the LATAM market.
Why did iGaming come to Brazil?
Brazil is already among the largest online betting markets on the entire planet, and projections indicate continued growth. According to data from Strategy& Brasil, in 2023 alone, companies in the sector earned between R$60 and R$100 billion in the country, which corresponds to almost 1% of Brazilian GDP.
iGaming.com, in this scenario, understands that a rapidly expanding market needs to be careful to educate new consumers. Therefore, the platform already has detailed and transparent analyzes about the best online casinos available in Brazil.
This concern is in line with the practices advocated by the Brazilian Institute of Responsible Gaming. According to the IBJR, it is the responsibility of market players to educate players about the strategies, risks and probabilities involved in online betting. And that is precisely what iGaming seeks to do through its analyses.
How does iGaming evaluate online casinos?
The iGaming online casino analysis process is very thorough. The platform’s experts analyze at least 8 criteria to arrive at a final score for each evaluated website. See what they are:
- Operating license: a safe betting site must be duly licensed by a competent body, responsible for supervising it;
- Payment methods: the ease of depositing and withdrawing is a very important factor for consumers. Today, in Brazil, PIX is the most used form;
- Fair payments: platforms need to be transparent about payments, in addition to carrying out operations fairly;
- Responsible gaming: to be among the best online casinos, a site needs to adopt responsible gaming practices, protecting its consumer;
- Good promotions: every online betting site has bonuses, but some are better than others not only in terms of value, but also in terms of rollover criteria;
- Reliable providers: the best online casinos feature games developed by major providers on the global market, such as NetEnt, Evolution, Microgaming and others;
- User support: the way each site responds to its consumer matters a lot in iGaming analyses. Contact needs to be agile, clear and efficient;
- Usability on cell phones: currently, the majority of online bettors use their cell phones to access platforms. The best sites need to follow the “Mobile First” rule, in which the design is designed first for those who play on their smartphone.
With a detailed analysis of each of these factors, the iGaming team of experts is able to provide the Brazilian consumer with a clear picture of the Brazilian online casino scenario.
The new online betting legislation in Brazil
In 2024, Brazil leads the ranking of online betting growth worldwide. While more than 22% of Brazilians say they have bet on 2024, the sector’s legislation in the country is going through a year of changes and adaptation.
This is because the new betting law (14,790/2023), approved in December 2023, established the end of this year as the deadline for companies in the sector to obtain their operating licenses in the country.
From January 1, 2025, only duly licensed companies that meet all the requirements established by the Federal Government and, obviously, pay the taxes related to the activity, will be able to operate betting sites in Brazil. These are the main obligations of licensed platforms:
- Obtaining a license worth R$30 million;
- Taxation of 12% of the total collected;
- Brazilian partner holding at least 20% of the share capital;
- Security, monitoring and inspection requirements;
- Socially responsible advertising.
To date, almost all major online betting platforms operating in Brazil have already started the licensing process. The tendency is that, from January onwards, the number of websites operating in the national market will decrease considerably. While the bookmakers still operate with international licenses, iGaming shows on its platform which institution is responsible for licensing each one of them.
iGaming team in Brazil works remotely
All iGaming employees responsible for the platform opened in Brazil work remotely. The company has employees spread all over the world, with the majority located in the vicinity of its offices in Berlin and Varna.
On its website, the company features remote and hybrid vacancies open for different markets, and even an option for those who want to apply for jobs that “don’t exist yet”. iGaming has more than 300 employees, has content available in 80 countries and has published more than 1,500 online casino reviews.
