Understanding the nuances between verticals is essential to improving results in digital marketing. Fantasy Sports and iGaming are great examples: both promising verticals, but which require different approaches to reach their respective audiences.
PropellerAds offers specific solutions for each of these verticals, helping its partners create campaigns that stand out and deliver great results.
iGaming vs. Fantasy Sports: Marketing Strategies
Fantasy Sports focuses on strategy and skill, allowing users to create virtual teams based on real players. iGaming revolves around betting and statistical knowledge.
These differences not only impact the user experience, but also determine how campaigns should be structured to reach each specific audience.
PropellerAds recognizes that each vertical has its particularities and, therefore, has developed specific advertising models to meet these demands.
iGaming Marketing Strategies
For iGaming campaigns, Pop-under ads are one of the best options. The format is ideal for long-term campaigns because it captures users’ attention in a non-intrusive way and facilitates retargeting, bringing audiences back to the website or app for new betting opportunities.
In a niche where excitement and quick financial rewards are the main attractions, it is crucial to maintain continuous engagement.
Fantasy Sports Marketing Strategies
For Fantasy Sports, strategy and timing are essential. Here Push notifications are highly recommended. The format allows direct and immediate communication with the user, encouraging quick actions, such as adjustments to virtual teams or participation in new leagues.
PropellerAds also offers the possibility of combining these notifications with segmented Social Traffic, further increasing your chances of conversion.
Success story
A practical example of the effectiveness of these strategies is a recent campaign focused on NFL fans. Using Pop-under ads and the CPM bidding model, one of our partners was able to generate over 2 million new users and over $7,000 in daily revenue during the NFL season, with a significant spike during the Super Bowl.
This type of result is possible thanks to the combination of effective formats and a well-planned retargeting approach.
Advantages of Social Traffic for iGaming and Fantasy Sports
Social Traffic is a powerful tool for iGaming and Fantasy Sports campaigns. Because it is based on users’ activities and interests on social networks, this functionality allows for more precise segmentation, resulting in greater engagement and conversion.
Furthermore, its cost-benefit compared to other types is very good, allowing an extremely tempting ROI. Want to take your campaigns to the next level? Get in touch with the PropellerAds team and find out how they can help you boost your results.
