TaDa Gaming, a leading provider of casino entertainment content, has increased player engagement for online casinos. Now, its diversified portfolio has its new gamification tool, GiftCode.
GiftCode is now available to operators
One click will add the GiftCode to any of TaDa Gaming’s 150+ releases. Currently the reward is Free Spins, but the GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.
Thus, it is designed to be broadcast by operators and streamers. Invitations are sent to a designated segment or audience, whether they are new or already rotated players, VIPs or as part of a promotion, and through any channel.
No additional integration is required. With almost 100% redemption to date, the launch of the new product exceeded all KPIs.
An initial test carried out in Brazil showed impressive results. Collaboration with 100 streamers and key influencers over four months resulted in 500,000 GiftCode links issued.
The redemption rate was over 95% and an increase of over 30,000 new player signups per month. Additionally, the next day retention rate was consistently 85-90%.
Since the launch of GiftCode in European markets in April 2024, more than 70,000 TaDa GiftCode links have been issued across more than 150 releases.
This generated a 100% redemption rate, leading to a 13.9% increase in new player sign-ups, a 10% increase in player engagement, and a 10% increase in betting volume.
TaDa’s GiftCode serves as a powerful tool to deliver prizes directly to players.
TaDa Gaming will be present at SBC Lisboa
With a simple process to access the promotion, a single-use app and recording of usage and stake level, rewards are instant, meaning players can fully rely on GiftCode and operators can easily measure their success.
Andy Huang, CEO of TaDa Gaming, said: “Enhancing the gaming experience is a key way to attract and retain players. GiftCode attracts new and existing customers and has a positive impact on acquisition costs for operators and streamers, so we have seen a very strong response from all stakeholders.
Furthermore, the simplicity of the integration process is a significant adoption factor for operators. Another advantage is the enhanced reward potential with just one click is very popular among players around the world.
We look forward to further personalizing and customizing GiftCode with our players and customers to create an even more engaging game.”
TaDa Gaming will present GiftCode alongside its TriLuck™ games and competitions at SBC Summit Lisbon, Stand P207, from September 24th to 26th.
TaDa Gaming is proud to be driving innovation in the iGaming scene. It currently releases up to four games per month to add to its diverse and ever-growing portfolio. TaDa Gaming is especially known for its industry-changing fishing games.
