SOFTSWISS presents a new report on online casino SEO auditing and optimization. “Casino SEO Audit: The Ultimate Guide” is prepared to provide insights for the promotion of any iGaming project.
Promoting an iGaming project has some concerns and restrictions. In addition to using affiliate marketing, adopting a robust system of SEO rules can also help increase your casino website’s visibility in online search engines.
According to research, SEO offers the highest return on investment of any digital marketing activity, at over 29%.
SOFTSWISS professionals combined all the company’s experience in technology and promotion to present an ebook on SEO optimization for online casinos.
By downloading the Casino SEO Audit Guide, operators gain access to a robust set of checklists and to-do lists for conducting SEO audits, as well as verified improvement tips.
Why is SEO important for online casinos?
SEO ensures long-term growth by reducing dependence on paid advertising. Correct website optimization improves visibility in search engines.
SEO also considers organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimized and poorly navigated website can turn into a waste of budget.
A solid SEO foundation improves the efficiency of your paid marketing effort. It’s also about increasing user confidence and making the site more accessible and easier to use. This attracts new players and increases conversions, which is critical to continued success in the highly competitive iGaming sector.
Key steps to improve online casino SEO
When analyzing SEO strategy, SOFTSWISS experts suggest the following essential elements:
- Keyword checking. Keywords must be localized according to the language of the target audience. Specific long-tail keywords have higher intent and are ultimately more likely to drive more conversions.
- On-page SEO is a basic element of any online casino SEO plan. Its objective is the optimization and structuring of content. A well-organized and easy-to-use website is essential for both search engines and players.
- Off-page SEO is a crucial tool for improving an online casino’s web reputation. Collaborating with review portals, affiliates, and industry influencers can increase visibility and trust among target audiences. Backlinks from reputable sources can improve search engine rankings and will bring referral traffic to your website.
- Technical SEO. Website speed, interactivity and visual stability are of great importance for Google search. These factors also play a key role in ensuring a positive player experience.
- Constant optimization. Continuous review of all the above steps and regular improvement is routine and obvious work. SEO improvement should be a long-lasting process to get better and better results.
SOFTSWISS guide availability
Pavel Kaplunov, Director of Content Marketing, highlighted: “When it comes to content optimization, good structuring and ease of use, SEO helps improve a website’s visibility and credibility.
Its importance lies in its ability to obtain sustainable and cost-effective organic traffic. For highly competitive businesses like iGaming projects, effective SEO can be the deciding factor between being discovered by potential customers and being ignored.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured and proven insights for SEO optimization.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. The company has several gaming licenses and offers complete software for managing iGaming projects.
The product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook sports betting software and the Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by launching the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
