The iGaming industry is growing rapidly globally, attracting operators and players from all over the world. But as the industry expands, regulations also become more complex and challenging.
How can iGaming marketers ensure their sports betting and iGaming campaigns are compliant while maximizing ROI?
While these regulations are new here in Brazil, in some regions abroad they are well defined. It is very important to know about them, so that your iGaming traffic management is not surprised.
In this article, written by Mikhail Zhukov, iGaming expert at Adsterra, we’ll explore how to navigate this regulatory maze and unlock traffic sources that can boost your conversions.
The Importance of Compliance in iGaming Marketing
The iGaming scene is a land of opportunities, but also challenges. With global iGaming revenues expected to reach a staggering US$136.3 billion by 2029, it is essential that operators and affiliates comply with regional laws.
But why is this compliance so crucial?
Strict laws and increasing restrictions
As more countries adopt strict restrictions on online gambling advertising, marketers face a growing challenge.
For example, the recent near-total ban on iGaming advertising in Bulgaria and the implementation of stricter restrictions in Germany show that regulations are becoming increasingly complicated. These changes directly impact how advertisers can reach their target audiences.
To overcome these obstacles, finding new traffic sources and ad platforms that understand these regulations becomes essential.
Adsterra offers flexible solutions to help you continue to grow and achieve your conversion goals, even in an ever-changing regulatory environment.
Want to know how Adsterra can help with quality iGaming traffic? Sign up now and discover how to unlock the true potential of iGaming traffic.
Payment and security regulations
In addition to advertising restrictions, payment regulations such as KYC (Know Your Customer) practices are critical to ensuring player safety and operator integrity.
Complying with these rules is vital to maintaining customer trust and avoiding legal issues that could harm your brand.
These regulations not only protect your operation but also improve the user experience, increasing the chances of conversion. And Adsterra is here to help you navigate these waters with ease, offering high-quality traffic and strict compliance.
How Regulations Impact Different Regions
Each region has its own particularities when it comes to iGaming regulations. Let’s take a closer look at the rules for some of the most important regions for the sports betting and iGaming market.
Europe: the most transparent regulatory landscape
The European Union has a well-defined approach to regulating iGaming. Countries like Germany, for example, require specific licenses to promote iGaming products, while others, like Spain and Italy, allow advertising as long as campaigns align with strict moderation and targeting guidelines.
This means that to be successful in the European market, marketers need to be strategic, ensuring that each ad creative is carefully designed to meet local requirements.
At Adsterra, we provide the support you need to ensure your campaigns are successful and compliant.
Latin America: an expanding market
Latin America is quickly becoming one of the most promising markets for iGaming. With regulations beginning to align with European practices, Brazil, Argentina and Mexico offer exciting opportunities for operators and affiliates. However, it is crucial to understand local nuances to ensure your sports betting campaigns are successful.
With support from Adsterra, you can make the most of these opportunities by reaching highly engaged audiences with targeted and creative marketing messages.
Ready to conquer the Latin American iGaming market? Sign up to Adsterra and start growing your campaigns today.
Asia: challenges and opportunities
Asia, although a vast and diverse market, presents unique challenges due to its strict regulations. Countries like Japan and South Korea allow iGaming advertising under specific conditions, while others like Indonesia and Malaysia prohibit it completely.
To successfully navigate this market, it is essential to have an advertising platform that understands these nuances and offers suitable traffic alternatives. Adsterra is your trusted partner to explore these opportunities, ensuring your campaigns are always compliant and optimized for conversion.
Unlocking New Traffic Sources with Adsterra
The iGaming industry is dynamic and constantly evolving. To stay competitive and ensure maximum ROI, it is vital to stay ahead of regulations and market trends.
With Adsterra, you have access to premium traffic, compliance solutions, and expert support to optimize your campaigns and boost your conversions.
Don’t let regulations stop you from achieving your goals. Follow Adsterra through the official WhatsApp channel and discover how we can help you unlock new traffic horizons in the world of iGaming.
