Social networks and their influencers are playing an increasingly significant role in the decision-making of millions of consumers around the world. In Brazil, this impact is even greater. Therefore, Alessandro Valente (CEO of Super Afiliados) participated in an online conference on this very relevant topic.
Titled ‘Influencers and the value of social media marketing’, the debate was held this Wednesday morning (4). In addition to Valente, the panel included the following members:
- Carlos Sanchez (Head of Brand and Communications, Clever Advertising)
- Marina Lima (Chief Social Media Officer, Clever Advertising)
- Joe Streeter (Editor, Casino Beats)
- Luiz Felippe Correia de Almeida (Founder, Smart Social)
The webinar, promoted by SBC Digital Affiliate Marketing, covered how influencer marketing can be extremely impactful for reaching new audiences and promoting businesses through major social platforms.
Currently, influencers are marketing professionals specialized in producing content aimed at attracting the attention of potential customers and promoting new business opportunities.
Valente highlighted how digital influencers are relevant in the Brazilian scenario, mentioning that the national market ‘is still immature’ and is in development, as is the process of regulating sports betting and online gaming, which must be completed by the Federal Government by January of next year.
SBC Summit in Lisbon
It is worth noting that Lisbon, in Portugal, will host one of the main events in the gaming and betting industry in the coming days, providing other meetings and exchange of information between personalities and players in the sector. The SBC Summit Lisboa will take place between the 24th and 26th of this month, at the Lisbon International Fair & MEO Arena.
