The global iGaming industry is constantly growing. Data shows that the market reached US$61.5 billion in 2021 and is expected to reach US$114.4 billion by 2028.
This article presents the best strategies and sources for acquiring high-quality traffic for iGaming campaigns, as well as providing insights on how to maximize profits from your campaigns.
Why choose the iGaming niche?
The iGaming sector is evergreen and super diverse, covering niches such as sports, online games, fantasy sports, eSports, sweepstakes, card games and much more. This diversity allows you to test and experiment with different offers until you find the one that best suits your target audience.
‘Free’ Traffic Sources for iGaming
For those just starting out, there are some traffic sources that can be considered almost free. Here are some options:
1. SEO
Develop a strategy that positions your website on the first pages of search engines (like Google), with relevant keywords, quality backlinks and original content.
2. Social networks
Platforms like Twitter, TikTok, Facebook, Telegram and Instagram offer simple opportunities to promote iGaming content organically. For example, you can use videos on Instagram or TikTok, posts on Twitter and publications on Telegram channels. It is important to be aware of the specific restrictions of each platform, especially in relation to iGaming content.
3. Twitch
Although restrictions are increasing, Twitch still allows streamers to promote affiliate links while playing live. This can be a good strategy for those who can create attractive and authentic content.
Advertising networks
While social media can be tricky in terms of policies for iGaming, advertising networks like PropellerAds offer a more user-friendly and effective approach.
Bid formats and models
To run a successful campaign, keep the following tips in mind:
- Onclick Campaign (Pop-under): Launch a Pop-under campaign, ideal for maximizing initial reach during the testing period.
- Push Notifications Campaigns: After initial testing, it’s time to scale using Push notifications (which can include Classic Push or In-Page Push). Focus on the small details that can increase CTR, such as banners, icons, and customizable CTA’s.
- Survey Exit Format: This format can provide an additional boost to your campaign by attracting a relevant audience already engaged in topics related to the iGaming niche.
Top GEOs to test
Countries in Latin America (LATAM), Africa and Asia are emerging as promising regions for iGaming campaigns.
- LATAM: Brazil has a lot of competition and is more suitable for experienced professionals. Additionally, markets like the US and India are also growing, especially with fantasy sports app offerings.
- Africa: Countries like Kenya, Nigeria and Morocco offer opportunities with moderate budgets. Some markets, such as South Africa, already have high competition.
- Asia: Although lucrative, the Asian market can be complex due to strict regulations, requiring detailed analysis of each GEO before launching campaigns.
How to Optimize iGaming Creatives
To ensure your ads stand out, remember the following guidelines:
- Images and Pre-landers: Images with athletes, team flags and women are very effective. Pre-landers like quizzes and sweepstakes can make a difference.
- Written content: Short and direct text, always respecting the terms of the offer and avoiding mentioning bonuses, when expressly prohibited by the partner company.
PropellerAds can help you optimize your iGaming campaigns and achieve your marketing objectives in this lucrative niche. Join PropellerAds Now!
