In the competitive casino content market, innovation is essential to attract players. Andy Huang, CEO of TaDa Gaming, highlights the TriLuck™ series. This series promises to transform the gaming experience in Latin America, with a focus on Brazil.
With an innovative approach that combines distinct and exciting features into a single spin, TaDa Gaming stands out as an industry leader, creating genuine engagement with an increasingly diverse and sophisticated audience.
The TriLuck™ series is not just a new way to play, but a strategy for staying ahead in an ever-evolving market.
Tada Gaming wants to conquer Latin America
In today’s competitive casino content supply market, the difference between genuinely engaging with players or not depends on innovation. Andy Huang, CEO of TaDa Gaming, reveals what this industry-leading provider has in store for its increasingly diverse and sophisticated audience in Latin America.
From the universal use of smartphones to growing confidence in the security of payment gateways, the rise of cryptocurrencies and increasing levels of regulation in Latin America generally and Brazil specifically, gamer demographics and expectations are constantly growing and evolving. How can a content provider stay in pole position?
According to Andy, innovation is the lifeblood of success. As TaDa Gaming has over 30 years of experience in iGaming, he has a point, especially with the launch of its new and innovative TriLuck™ series.
The three new releases – 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon – are positively changing gaming experiences; and players in Brazil are voting with their thumbs!
What does TriLuck™ mean for players?
Literally, TriLuck™ means three meaningful ways to win! The overarching concept behind each release is three separate features that interact together to deliver cumulative wins and bonuses, plus the chance to unlock all three features simultaneously with a single spin for maximum wins.
Gaming fans around the world are embracing this “three-pot” cumulative gaming concept that maximizes experimental play: and gamers in Latin America in general and Brazil specifically are positively increasing KPIs.
So far in 2024, 100% of players’ Top Ten Games include some variation of the triple pot design, but we, as always, have raised the bar with our innovation in this style of play.
With the first three releases high on gamers’ radars, five more yet to be released in 2024, and more in production, 3 Coin Treasures, 3 Lucky Piggy, and 3 Pots Dragon are a fantastic introduction to our exclusive TriLuck™ series.
What makes this concept unique to TaDa Gaming?
The aptly named TriLuck™ series works with the “Triple Pots” concept. The design of each slot machine will show three symbols or “pots” above the reels that will fill to trigger each individual feature.
What’s unique is that features can be triggered simultaneously depending on the interaction of symbols on the reels. Furthermore, TaDa’s originality in combining the three features with traditional bonuses such as Hold & Win, Free Spins, Progressive Jackpots and others has doubled the excitement of the game, creating a truly immersive game.
This has generated a significant level of engagement with players each round, so that we are seeing daily active users of almost 300K playing 230 rounds per session on average, and with bets per round increasing consistently.
How does the gameplay work?
Keeping the game rules as simple as possible while at the same time offering immersive, seamless gameplay was no easy task. TaDa’s creative and innovative team has simplified the user interface through separate colors to indicate distinct features.
TriLuck™ color formatting follows the same principles to provide continuity in the evolving rules and playing techniques within each slot. Only the themes are different, with variations in paylines and maximum winning potential.
- 3 Coin Treasures features classic Chinese images of the dragon, tiger and goldfish, with each symbol color-coded in red, blue or green for clarity and ease of recognition. Red will double the rewards, green will act as an accumulator and blue will trigger the extra bonus – in this case the Jackpot.
- 3 Lucky Piggy uses the same color coding and takes players into a vivid world of three magical piggy banks to fill, plus additional features of Hold & Win, Free Spins, Multipliers and Jackpots with 10,000x the maximum bet.
- 3 Pot Dragons, launching in July 2024, offers immersive gameplay in a traditional Chinese legend theme with color-coded features: plus enhanced winning potential with Extra Wilds alongside Scatters, Wilds, Multipliers and Free Spins bonuses .
What is and will be constant in every slot machine is the potential combined with incremental stages of play to win. The use of these innovative and exciting combinations has won over players across all demographics, creating an energy for TriLuck™ releases that has delighted all of our stakeholders.
TaDa Gaming offers a new way to play
“3 Pots” was originally designed as a land-based casino slot machine. We realized that the concept would easily translate to online gaming. As it would be instantly recognized by established players and extremely attractive to new demographics in emerging markets, thus providing overall engagement.
TaDa’s strategy in developing the TriLuck™ series is to deepen and strengthen the design and continuation of this series. That is why it is considered an iconic brand series. The goal is to establish a structure and product type that feels familiar to players. But at the same time, it must be completely new by presenting endless variations and unique features, the first three releases are ticking all the boxes.
How to become the players’ choice
The three “pots,” consistent color-coding of resources, and easy-to-understand rules allow players to quickly understand gameplay and winning objectives, thus minimizing learning curves.
Therefore, FTP applications and demos are always released. This allows players to access risk-free games while familiarizing themselves with the gameplay.
Making simple adjustments and adding variations with each successful release ensures that players can continue to use their existing gaming experience and knowledge to create a seamless, immersive experience that always stands out – like all good series, regardless of platform or of the media, they must do.
Therefore, localization and translation are essential for:
- show players that you have researched and understand the culture
- create deeper engagement, even when the theme, mechanics, or gameplay may be new concepts
Operational success
TriLuck™’s first release, 3 Coin Treasures, performed exceptionally well, especially across all Latin American markets. The second in the series, 3 Lucky Piggy, was an even bigger success.
Added to the game:
- more paylines
- an RTP
- an enhanced RTP bonus
- same frequency of hits and variety of bets
- maintain 100+ currency options
- more than 20 languages
This resulted in an immediate increase of almost 10% in the number of registered players. In other words, this increased the player base to almost a quarter of a million worldwide in the first four weeks.
Furthermore, betting volume increased by 5% in the first two weeks and both continue to grow. As each release has exceeded its KPIs, feedback from operators is also very positive. When you deliver genuine innovation, you create genuine engagement, regardless of how crowded the market seems to be!
