Salsa Technology fortalece parceria com a First - Best In Sports no Brasil
Imagem: Salsa Technology / Divulgação

Salsa Technology and First – Best in Sports have enhanced their strategic partnership to provide unparalleled sports betting solutions in the Brazilian regulated market. This collaboration combines Salsa’s extensive localized experience and First’s cutting-edge technology to support operators entering the Brazilian market.

Salsa Technology creates exclusive partnership website

First – Best in Sports, a leader in the sports betting industry, offers a robust and consolidated platform, recognized for its market-leading technology. The platform is fully integrated with Salsa Omni PAM, allowing operators using First – Best in Sports to leverage the combined capabilities of these industry giants.

Salsa Technology founder Peter Nolte said: “The Brazilian regulated market represents a great opportunity for operators, provided they have the right local know-how and technology.

“But thanks to our partnership with First, operators using Salsa Omni PAM will now have an integrated Sportsbook solution. This will allow them to experience horizontal scalability and high availability.”

“The platform also offers a wide range of features designed to improve UX and operational efficiency. Therefore, the ideal tool for operators looking to stand out in the competitive sports betting scene.”

Therefore, as part of the project, Salsa created a personalized page on its website exclusively for First – Best in Sports (HERE). On the website, operators will be able to explore comprehensive resources, see the advantages and features of the platform built in Brazil.

Additionally, a specialized team is available to provide 24/7 support to ensure the success of this partnership.

Next event in Recife

Salsa Technology and First – Best in Sports will be present at the next CGS Recife as ELITE sponsors. Participants will be able to learn more about migrations to the Salsa Omni & First Sportsbook package. The event will be at Recife Expo Center from August 29th to 30th, 2024.

Tom Light, CEO of First – Best in Sports, added: “Our technology combined with Salsa’s unmatched local insights creates a powerful force. This collaboration means that operators expanding into the region benefit from a secure, performance-focused solution that is unmatched in the industry.”