Imagine yourself in charge of a large iGaming campaign, prepared to attract players and boost their conversions. The decisions you make carry the potential to increase your ROI or, unfortunately, waste your budget on avoidable mistakes.
Making mistakes is part of learning, but what if you could avoid the most common mistakes and focus on what really works? This is where the wisdom of Adsterra experts comes in.
In this practical guide, we will reveal the most frequent mistakes that operators and traffic managers make when trying to attract players to online gaming platforms using an alternative advertising network to Google and Meta Ads.
If you are responsible for marketing campaigns in the sports betting or iGaming sector, this content is tailor-made for you. Get ready to discover how to avoid traps that drain your resources and learn strategies that maximize your conversions.
The Crucial Mistakes You Can’t Make
When venturing into new markets or trying to gain more players, you will inevitably face specific challenges. The iGaming market has its particularities, and knowing them is essential for success.
Let’s explore two fundamental pillars where mistakes tend to happen: media buying and landing pages.
Media Buying Mistakes
Buying quality traffic at competitive prices is a constant challenge for those who work in iGaming. Here are the most common slip-ups that can ruin your campaigns:
- Stopping the test campaign too early: Be patient. An effective test campaign needs at least 7 to 14 days to generate meaningful data. Making decisions based on just 1 or 2 days of testing is risky. Remember, players take time to make deposits.
- Not setting daily spending limits: Setting a daily spending limit is essential to controlling your budget. We recommend a minimum of US$50 per day, but this amount may be higher in more competitive countries, reaching US$100.
- Modifying the campaign too much at once: Mass changes can mess up your analytics. Make gradual changes to understand the impact of each adjustment. At Adsterra, you can count on support or an account manager who will help you with everything you need to obtain the best results in your iGaming marketing. Sign up to Adsterra today!
- Make changes at critical times: Avoid modifying campaigns during big events or weekends unless absolutely necessary. Events such as NFL games or large tournaments require stability for best results.
- Escalating the campaign prematurely: Don’t let excitement take over after a few days of good results. Expect consistent performance before scaling up the campaign.
- Combine geographic regions and traffic types: Keep your campaigns organized by region, device and operating system. This makes it easier to control and analyze results.
- Overdoing the filters: When starting on a new ad platform, avoid overloading the campaign with filters. Keep default settings and protect yourself with daily spending limits.
- Buy CPA traffic for deposits: CPA can be expensive when players are still hesitant. Start with CPM to generate interest before focusing on CPA.
- Bypass automatic CPM optimization: Adsterra’s CPA Goal tool is a powerful ally for optimizing your conversions and keeping costs under control. Don’t stop using it!
- Disregard custom bids and blacklists: Customize your bids and use blacklists to eliminate underperforming traffic sources. This optimizes your budget and focuses on results.
Expert tips on buying traffic, website monetization, exclusive promotions. You can find all of this on the official Adsterra channel on WhatsApp. Click here and join the community!
Errors on Landing Page and Offers
Your landing page is the business card of your iGaming platform. Mistakes here can be costly:
- Do not capture or retain visitors: Incentivize players with extra bonuses or free spins. Set up triggers that offer promotions when the user tries to leave the page. Adsterra offers the best Ad sets and formats for iGaming, with settings to spark user interest. Find out more here!
- Lack of preferred payment systems: Make sure you offer the payment methods your audience prefers. In Brazil, for example, Pix is essential.
- Lack of credibility: Show all licenses and certifications in the website footer. Add a support contact number and build player confidence.
- Technical issues: Test your landing page functionality on different devices and browsers before launching campaigns. Small mistakes can be costly.
- Complex sales funnel: Simplify the conversion process. Long, complicated forms turn players away.
- Inconsistency between ads and landing page: Maintain visual and textual consistency between your ads and the landing page. This ensures that the player finds exactly what was promised.
Learn and Evolve with Adsterra
Mistakes are part of the process, but learning from them is what separates the winners from the losers in the world of iGaming. Keep experimenting with new traffic sources and refine your strategies. At Adsterra, we offer premium traffic and ad formats that guarantee high conversions in igaming, self-service accounts or with account managers.
Don’t waste any more time – sign up to Adsterra now and take your iGaming campaigns to the next level! Click here to sign up to Adsterra.
