Affiliate campaigns have proven to be the most effective strategy for iGaming companies across the world. It can barely be called a trend – affiliate marketing has been around for years and hasn’t lost its popularity for a reason. Here is a Slotgerator‘s opinion on this strategy in 2024.
What are the reasons why bookmakers hire affiliates?
Affiliate programs are performance-based marketing. This means that when content creators promote their partners’ businesses (in our case, bookmaker platforms) on their websites or social media profiles, they get paid for referring customers based on their number.
This way, operators maintain control over their spending and advertising effectiveness – they don’t pay unless there is a result.
Thus, payment models vary: affiliates are paid per click, per view, per sales, per action, but it can also be a percentage of the players’ total losses (RevShare) or hybrid models – either way, the expenses are based on real actions.
There are several reasons why bookmaker companies focus on affiliate marketing:
- Partner programs are difficult to control and regulate
- However, they are easy to track and adjust
- Affiliates work in and for all regions
- There are several fonts for different target audiences
- They know their viewers and readers and are familiar with the industry
- Affiliates take users directly to registration, avoiding spending on other digital ads
- They also take care of their own marketing and quality content to ensure their pages are promoted, saving you from having to do it yourself.
Anyone who creates content that is read or viewed can be an affiliate, however there are some common ones:
- Streamers
- Bloggers
- Casino portals and reviews
- Influencers
AI as an essential tool in content production
While the strategy itself is a proven iGaming marketing classic, general technology and industry trends are also applicable here.
AI has become an integral part of the content creation process, including generating photos, videos and texts. Creating marketing content has become much easier and faster now that we have Artificial Intelligence that helps you create any piece, translate it into multiple languages and match any style.
Instead of bloggers with millions of followers, today the public prefers to watch and read micro-influencers – their opinion is more trustworthy and the content is more personal (what’s important to us is the engagement rate, which is usually higher than on large profiles).
William Sarto, Public Relations and Marketing Specialist at CasinoRIX has this to say: “As affiliates, we create partnerships that generate great results for everyone involved. But while we specialize in SEO traffic, we also utilize other marketing methods to attract and retain players on our sites.”
Our goal is to build strong relationships with players through our 24/7 Personal Manager and maintain constant communication with our partners to keep information up to date for our users. We are always available to resolve any issues that may arise between players and the product.”
“Our goal is not just to provide a list of sites where you can play, but to be a bridge between players and online casinos. We address players’ needs and concerns to make their gaming experience smoother.”
Slotegrator Tip: Pay attention to social media
The use of social media is also essential for the success and growth of affiliate marketing in 2024.
Social media is more popular now than ever. People like to have fun and socialize. In addition, content and functions aimed at mobile devices are more popular. In other words, affiliates are aware of these statistics and place their recommendations and links accordingly.
Adapting voice search is a new trend in SEO and helps reach more tech-savvy users: voice search is more natural, and the content should match.
“In 2024, affiliate marketing for online casinos requires new and innovative strategies to stay competitive. For SEO, try using Latent Semantic Indexing (LSI) by including related keywords such as “best casino rewards” along with “bonuses “This approach can make your content more relevant and engaging,” shares Faruk Aydin, Chief Revenue Officer at Revpanda.
“Plus, adding an element of gamification to your digital PR campaigns can make them stand out. Imagine interactive press releases where influencers can unlock special or bonus content, creating a memorable experience that’s more likely to be shared. ”
“So, to further improve your campaigns, focus on localization, which goes beyond mere translation. Hyper-localized content that reflects regional preferences, like traditional games and local slang, builds trust and improves conversion rates. By leveraging these advanced SEO, digital PR, and localization strategies, you can enhance your affiliate marketing efforts, drive more traffic, and achieve higher conversion rates in the competitive online casino industry.”
You need software to manage your campaigns
Having efficient software to manage affiliate campaigns is essential for online casinos in 2024. Decisions must always be informative and based on real data from the platform, especially those related to affiliate campaigns.
So adjusting campaigns to actual performance is the key to success. Solutions like Slotegrator’s AI BI help you collect, compare, and analyze internal data.
Therefore, Partnergrator is an affiliate marketing solution from Slotegrator. It is software developed specifically for operators who want to keep their partners’ marketing under control, with it you can:
- Give access to multiple partner networks to cover different player audiences
- Define and adjust multiple campaigns
- Define and adjust events according to operators’ individual needs, even if there are multiple iGaming projects to manage at the same time.
