Bally’s Corporation, a US-based gambling and entertainment company, has joined the International Betting Integrity Association (IBIA). The company has online sports betting licenses in 18 US states.
As such, it is expanding its presence globally, having launched operations in the UK earlier this year. Bally’s and its betting platform, Bally Bet, join more than 50 companies and 125 leading sports betting brands at IBIA.
Thus, further consolidating IBIA’s position as the leading betting integrity monitoring body. All this, based on customer accounts for private operators globally.
Deal
Robeson Reeves, CEO of Bally’s Corporation, said: “We are excited to join the International Betting Integrity Association. This partnership is in line with our commitment to providing a safe and secure betting environment for our customers.
As we continue to expand our global presence, we hope to contribute to IBIA’s mission of maintaining the integrity of sports betting around the world.”
Khalid Ali, CEO of IBIA, said: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a leading US and growing international gaming company, and is a great addition to our rapidly expanding international member base.
This will help us further expand the scope of our leading global betting integrity monitoring network and we look forward to working closely with Bally’s to protect its customers and betting platform from betting-related corruption.”
IBIA is a non-profit entity that has no conflicts of interest with the provision of commercial services to other sectors and is managed by operators for operators, with the aim of protecting regulated sports betting markets against match manipulation.
IBIA Global Monitoring Tool
IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through IBIA’s global monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA members handle more than $300 billion in betting volume annually, representing approximately 50% of the global commercially regulated sports betting industry, both land-based and online, and more than 50% online alone.
IBIA’s Q2 report detailed 90 alerts during the quarter. The warnings contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.
