SOFTSWISS Casino Platform, an award-winning software for online casinos, shares the results of its Referral System. In Q2 2024, the number of referred users increased by 219% compared to Q1 2024.
SOFTSWISS increases player deposit
With the implementation of the Referral System, operators have full control over the rules of the referral bonus and the sum of the welcome reward, creating attractive conditions for new players. This added flexibility has driven substantial growth across key metrics.
Thus, deposits from referred players increased by 251% in the second quarter of 2024, while gross gaming revenue (GGR) increased by 452% compared to the previous quarter.
Additionally, the Financially Successful Referral System has received several important updates. One of the main improvements was Duplicate Protection, which aims to reduce the risk of bonus abuse.
Another notable update improved the management of named players in the back office. It allows operators to manage them with advanced grouping and filtering capabilities.
With the update, operators can process bulk activities on players such as sending emails, issuing different bonuses, managing payment systems, and much more.
Daria Avtukhovich, Director of the SOFTSWISS Casino Platform, comments: “With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euros.
Additionally, referral audiences often demonstrate greater confidence and similar behavior patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free.”
Free ebook
SOFTSWISS‘ free ebook ‘How to Market an Online Casino‘ highlights the high costs of player acquisition. This is one of the biggest challenges for operators.
In addition to identifying the key challenges for operators in 2024, the ebook provides an in-depth analysis of ten marketing channels and tactics designed to help reduce the average cost per user engagement, among other benefits.
Therefore, companies operating on other platforms can seamlessly migrate to the SOFTSWISS Casino Platform. Recently, SOFTSWISS transitioned a large operator with over a million players to its platform in just five hours.
Additionally, operators can start a new project with SOFTSWISS’ Turnkey Casino Solution. This comprehensive package includes gaming, sports betting, casino operations and an affiliate management system.
