Personalized and targeted marketing has become a universal business practice, but there is no universal approach that works for every company. What does this look like for iGaming projects and where should online casinos and sportsbooks start? Find out in the new Slotegrator report.
At the end of the day, all businesses have the same main goal: revenue. In an industry as competitive as online gaming, companies do everything they can to increase profits.
Slotegrator advises personalized marketing
Thus, one of the most effective strategies they can use is personalized marketing. This strategy is the best way to drive customer engagement, creating a growing base that will maintain profits over the long term.
Slotegrator‘s research found that the foundation of a well-informed and well-designed marketing strategy is player segmentation.
Faruk Aydin, Chief Revenue Officer at Slotegrator partner Revpanda, comments on this topic: “Player segmentation is key to keeping them engaged and loyal in the world of iGaming. Then, by diving into the data, we can group players into categories such as high rollers, casual gamblers, and those at risk of leaving. This allows us to create marketing strategies that directly address your interests.”
“High rollers, for example, love exclusive VIP programs and personalized prizes, while casual players respond well to fun onboarding experiences and regular in-game perks. So when players feel understood and valued, they are more likely to stay and enjoy their time with us.
Going a little further, it is important to analyze what really motivates different groups of players, beyond age or location. This way, by understanding your motivations and frustrations, we can create more personalized and engaging communication. For example, our email campaigns can be tailored to deliver relevant content and promotions that fit each player’s playing style.
This level of personalization helps create a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing – it’s about creating a better, more enjoyable experience for everyone.”
You need to give players what they want
Giving players what they want is key to keeping them on your platform, and the best way to do this is by carefully analyzing their behavior. In addition to basic statistics on player status such as new, active and canceled, a good CRM system can offer more detailed parameters such as how often they play, average bet, average deposit and more. This type of information can help operators create strategies to improve retention rates.
Slotegrator is in favor of player segmentation
Player segmentation helps operators:
- Simplify operations. First, segmentation saves time by enabling bulk actions and analysis of groups of players by one or more common attributes, meaning less manual work and more optimized resources.
- Personalize the player experience. Once you identify the preferences of a segment of gamers, you can offer them content and promotional offers that they are likely to enjoy.
- Organize marketing campaigns. Knowing players’ preferences helps operators send relevant messages.
- Increase player retention. Targeted marketing leads to greater retention – personalized loyalty programs and an individualized approach to player support will give players the feeling that they are being looked after well.
- Build trust. Identifying and protecting vulnerable players, limiting their actions and adjusting anything that doesn’t work will help create a good reputation for your online casino.
“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you are working for makes it easier to create and improve”, notes William Sarto, Public Relations and Marketing Specialist at CasinoRIX.
“Users can be segmented based on clear indicators: where they are located, how much they deposit (whether they are VIPs or regular players) and their language preferences. These factors are straightforward and need no further explanation.”
Categorizing the players
Taking affiliates as an example, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a personal manager available 24/7 (our own customer support). This allows us to obtain real-time feedback from customers and promptly respond to their specific needs.”
Therefore, by analyzing this data, one gains better insights into the needs of potential players and can take proactive measures. Data categorization is based on queries, focusing on:
- Bonus
- Deposit and withdrawal speed and methods
- KYC (Know Your Customer) Inquiries
A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”
User segmentation is a common practice in any company that has to deal with a large amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language and other parameters will help you draw conclusions about your business and make data-driven decisions.
So, let’s say you discover that you have a group of gamers under 35 who are more active when there’s a new exclusive game and prefer to pay with crypto. So your possible conclusion could be that you should add more innovative games for your tech-savvy audience, like esports, and send that group an email with the announcement.
The Slotegrator report
A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.
Geographic segmentation groups players by location, demographic segmentation groups them by categories such as age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, which means that everything they do on an online casino platform becomes a basis for operators’ decisions.
So download this report and learn more about how to target players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, as well as creating personalized campaigns and offers for players know that you care about them.
