At first glance, social casinos are the same as regular online casinos, with all the same games and tournaments. However, there are two big points of difference: there is more social interaction and there is no money involved. So, follow Slotegrator’s analysis of this trend.
Generation Z values digital interactions
Social casinos offer the fun of gambling without the risk. Players can play games, participate in tournaments, socialize in group chats, and receive bonuses and free spins. However, instead of winning real money, they play with in-game currency.
Casinos make money from in-game purchases or pay-to-play models, such as when players can pay to top up their virtual balance after running out of free chips. These revenue streams are proving healthy: according to Statista, global revenue from the social casino sector is expected to reach $7.5 billion by 2026.
“Social casinos have become popular by mixing the excitement of casino gaming with social networking features. Players enjoy the risk-free environment, immersive graphics and the ability to compete with friends,” Barb Tasci, co-founder and director of Revpanda business.
“Social interaction and frequent updates appeal to both casual players and casino enthusiasts,” added Tasci.
Social casinos are a great option for operators looking to attract a younger audience. Generation Z is made up of digital natives who value online socialization as much as gaming itself, if not more. They also tend to prioritize responsible gaming, in line with general market trends.
Slotegrator predicts rise in social casinos
This may come as a surprise, but the fact that players cannot win real money does not discourage them. Instead, they have fun competing with each other and earning in-game rewards and tokens.
And, as a huge benefit to the casino, the fact that there is no money at stake means there is no need for AML checks. To learn more about regulatory requirements, contact the Slotegrator team.
Since social casino is not a traditional gambling platform, different strategies are needed to promote it. Barb Tasci suggests that “effective digital marketing for social casinos includes targeted ads on social media, engaging content such as game teasers and tutorials, and incentives such as free virtual currency.”
“Collaborating with gaming influencers can increase visibility. Furthermore, a strategy focused on creating a community can help increase the user base and increase player loyalty.”
In other words, the social casino trend promises to grow in 2024. Slotegrator is joining this trend and is currently fine-tuning its turnkey online casino platform to offer a complex, flexible and powerful solution for social casino operators.
It includes an in-game currency (FUN), bonuses, a new widget for a tournament table with countdown, a tournament group display, and other features.
