Football fans are experiencing an incredible period with the simultaneous competitions for the Copa América and Euro 2024. This excitement among Latin American fans was one of the reasons cited by Federico Grinberg, CEO of the Futbol Sites organization, for Better Collective‘s interest in region.
“Better Collective is a digital sports media group. We have a strong portfolio of global and local brands and operations around the world. We are very strong in North America, Europe and Latin America. We have a large team in 20 offices around the world and more than 500 employees in Latin America”, he explained.
“Brazil is one of the top markets, one of the five largest markets globally, and not just in iGaming, but also with a robust internet industry. Latin America is a unique region in terms of involvement with sport, especially football”, he added.
Copa America 2024
The Copa América 2024 is taking place in the United States and features teams from CONCACAF (Confederation of Football Associations of North, Central America and the Caribbean).
For Grinberg, this is a small sample of what will happen in 2026 with the World Cup in the USA, Canada and Mexico. “It will be the biggest event of all time”, he projected.
Therefore, the event is receiving maximum attention from the company, with the production of exclusive content and coverage of the games in three languages: Spanish, Portuguese and English. “We are generating 3 to 4 thousand articles for the Copa América, following the teams and the atmosphere of the fans”.
Focus on the Brazilian market
According to Federico Grinberg, Better Collective is focused on Brazil as it is the strongest market in the region. “It is the only country where we have four strong brands”, citing BolaVIP, We Are Fanatics, Supporters and Attentive to Football.
“We are the second largest sports media in Brazil in terms of traffic,” he stated.
Furthermore, he believes that the market will continue to grow with the regulation of online betting and promises broad coverage of Brazilian athletes at the Paris Olympic Games.
