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Aristocrat Gaming has established a long-term partnership with the Dallas Cowboys for collaborations focused on the National Football League (NFL).

The Dallas Cowboys are a professional American football franchise based in Dallas-Fort Worth, Texas. The team competes in the Eastern division of the National Conference.

This initiative promises to highlight Aristocrat’s presence at AT&T Stadium, including areas such as the stadium, concourse and game branding. This visibility will be maintained throughout the year, during events on site.

The partnership also encompasses matchup promotions, digital integrations and activations during Cowboys game days.

Hector Fernandez, CEO of Aristocrat Gaming, emphasized the strategic importance of the partnership: “We are proud to become a partner of the Dallas Cowboys, one of the leading global sports and entertainment organizations.”

Fernandez also highlighted that the success of Aristocrat’s NFL Slots allows fans to interact with their favorite teams in casinos. Thus, providing an exciting and authentic experience.

Expanding the NFL fan experience at casinos

Aristocrat Gaming has strengthened its connection with NFL fans with this new deal, following the success of its portfolio of league-themed slots.

The games are currently available in casinos across the US, allowing players to choose their favorite teams, like the Cowboys, for an immersive experience.

Chad Estis, Cowboys executive vice president of business operations, shared his excitement about the partnership: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans.

We are proud to align ourselves with world-class partners, and Aristocrat Gaming has been a pioneer in the gaming industry for decades.

We are excited to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our brand featured on their slot machines across the country.”