Imagem: Slotegrator / Divulgação

The gaming sector is evolving rapidly, reaching an unprecedented size with the emergence of new technologies and new regulated markets. How can operators choose the right market? Slotegrator offers a brief introduction to the different types of betting markets and highlights some essential points for casino operators in the iGaming community.

Slotegrator classifies games into two categories

According to Statista, global online gaming and betting volume is expected to reach US$184.28 billion by 2032.

This rapid growth opens up new opportunities for online casino operators, but at the same time, it increases the level of competition, especially when it comes to new regulations.

As a jurisdiction implements new gaming legislation and becomes a white market, it is the most attractive for betting businesses – players are more active in the emerging market and there are few competitors.

That’s why it’s essential to launch your gaming project as quickly as possible, without wasting time and without losing the players’ attention.

Two main categories are used to classify gambling markets.

  • Region: Markets can be grouped by geography and culture, and are often useful indicators of cultural attitudes towards gambling, as well as economic viability. Therefore, professionals in the iGaming sector generally refer to the European, Asian, African, Latin American and North American markets. The focus could also be on categories such as Balkans, Southeast Asia, Asia/Pacific, Sub-Saharan, or Central America.
  • Regulations: Countries where gambling is legal and licenses are issued are typically known as regulated markets. Those that do not have gambling regulations but do not outright prohibit the practice are known as unregulated (or gray) markets. And finally, those where gambling is explicitly prohibited are known as black markets. To learn more about the different types of gambling markets, read this article on Slotegrator Academy.

So, considering these two categories, how do you choose a gaming marketplace?

The choice of the online gaming market depends on a series of factors. Based on the experience of the Slotegrator team, there are a number of factors that operators must take into account even after choosing the region and regulatory status that best suits their business adjectives.

Petr Stehlik, lawyer at Slotegrator, notes: “Factors such as licensing costs, the cultural background of the population, the strictness of laws, language preferences, popular currencies and payment methods, and the gaming preferences of local players – all plays an important role here.”

Slotegrator recommends that you focus on regulated jurisdictions and carefully study their requirements to protect your future and ensure a stable income, a good reputation and uninterrupted operation for your company.

The general recommendation from the Slotegrator team is to follow this process step by step:

  1. Determine what type of market is best suited to your project.
  2. Choose the most suitable region for your future gaming project.
  3. Study the legal requirements for online casinos and betting platforms in the countries of your chosen category and region.
  4. Calculate the costs of opening a business in the chosen markets and outline the necessary budget, as well as the potential profitability of the project in those countries.
  5. Cooperate with an experienced platform and business consultancy provider like Slotegrator to set yourself up for success.

For Slotegrator, projects in multiple regions reduce risks

William Sarto, Public Relations and Marketing Specialist at CasinoRIX, Slotegrator’s media partner, notes some key findings on marketing issues:

  1. It is essential to fully analyze and understand the intricacies of both regulated and unregulated markets. Then choose a direction that suits your company. This will have a significant impact on your marketing strategy and your budget as you will need to invest in development. For example, some countries ban online advertising (so investing in affiliate traffic is not an option here). While others limit the use of bonuses and promotions. As a result, the size of the market will also affect the level of competition you will face.
  2. It is essential to carry out an analysis of the activities of your main competitors. This will help you understand their marketing strategies and identify if there are any monopolists in the market, as well as the market share they occupy. This information will be valuable in helping you determine the time and budget needed to achieve high results.
  3. Launching a project simultaneously in multiple geographic regions can be a great way to diversify your risks. Instead of focusing on just one country, consider spreading your efforts across multiple markets to minimize your exposure to potential market fluctuations. The iGaming market is constantly growing, as is the competition – it is essential to be prepared for this reality.