Sportradar has added audio channels to its programmatic advertising service and expanded its reach across more digital-out-of-home (DOOH) advertising screens.
This will allow betting operators to engage with more customers by serving relevant advertisements through two of the fastest growing media channels.
Sportradar offers more than 600 thousand digital advertising screens
Adding audio to ads allows Sportradar customers to reach tens of millions of digital audio listeners. So now, the options are through podcasts, streaming services and internet radio.
Additionally, the company also offers access to a global advertising inventory of more than 600,000 outdoor digital screens in more than 100 countries.
Both channels use Sportradar’s betting industry-specific marketing technology. This will serve relevant ads to sports fans and bettors in real time in markets where betting is legal.
Therefore, users will have a built-in sports calendar that ensures ads are timed to relevant events.
That’s because Sportradar’s advanced AI and machine learning algorithms allow audio ads to be personalized. They will be delivered to listeners based on demographics, playlists, niches and genres.
Thus, the company’s AI-driven marketing technology also strategically positions relevant messages on DOOH screens in locations frequented by sports fans.
This technology will even be present near stadiums, entertainment venues or travel routes, taking into account factors such as coordinates, area codes and weather-based segmentation.
Niki Beier, Senior Vice President of Marketing Services, said: “Sportradar is offering betting operators even more ways to reach targeted audiences. Audio consumption has increased by more than 1,000% in the last seven years. Therefore, global spending on DOOH ads is estimated to increase by almost US$1 billion.
“In short, both channels are ideal for operators to make their brands memorable and will further increase the effectiveness of advertising campaigns on behalf of our clients.”