BetConstruct and Fast Track, both leaders in their respective categories, announce a partnership in which they will integrate their innovative technologies. Thus, allowing BetConstruct operators to now use Fast Track solutions with ease.
BetConstruct is known worldwide for its cutting-edge gaming and sports betting solutions. While Fast Track, through its innovative CRM technology developed specifically for the iGaming industry, is entering into a historic alliance.
It combines BetConstruct’s comprehensive solutions with Fast Track’s expertise in large-scale player engagement using AI technology.
This is the first time in history that BetConstruct has opened its doors to integrate a third-party CRM solution, a clear sign of the growing confidence in the iGaming space in Fast Track’s transformative approach to CRM.
BetConstruct’s wide range of offerings, from online sports betting to immersive casino games and crypto solutions, will now be enhanced by Fast Track’s AI-powered CRM platform.
Fast Track currently stands out in the market for its real-time data and automation capabilities, facilitating 1:1 experiences for gamers at scale.
Because its flagship product, Fast Track CRM, seamlessly integrates with gaming platforms, distribution channels and bonus engines using real-time data to enable targeted campaigns and dynamic, personalized player journeys.
Fast Track integration with the BetConstruct platform
With the integration of Fast Track into the BetConstruct platform, operators can now enjoy a plug-and-play integration process, gaining access to real-time information and gaining the ability to make data-driven decisions.
At the heart of this is the Singularity Model, an advanced AI-driven model designed to increase player experience, retention and loyalty.
By continuously analyzing player behavior in real time, the Singularity Model delivers personalized content at the right time and through the appropriate communication channels.
In other words, it dynamically adapts to players’ individual preferences and patterns, ensuring that each interaction is personalized and delivers unprecedented levels of engagement.
Partnership potential
BetConstruct CPO Gegham Yegoryan said: “We are excited to partner with Fast Track, a company that reflects our style of innovation and excellence.”
“So this partnership is more than a collaboration; it is a fusion of forces, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unmatched expertise in player engagement and retention,” added Yegoryan.
Simon Lidzén, CEO and co-founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitize the iGaming industry.
Together, we are ready to deliver a gaming experience that is not just enjoyable, but deeply engaging, personalized and, above all, player-centric.”
About BetConstruct
BetConstruct is a global leader in the online gaming industry, offering betting and gaming solutions across online and retail channels.
With a commitment to innovation and quality, the company provides operators with the tools they need to succeed in a competitive market.
About Fast Track:
Fast Track is a disruptive technology company, recognized as a CRM leader in the iGaming industry. The company offers a new way of working, allowing teams to focus on innovation and growth.
Thus, Fast Track works with hundreds of companies around the world, with offices in Malta, Sweden, Spain and the United States.
