Who plays social casino games, and when and how do they get involved? SOFTSWISS, a global technology company with over 15 years of experience in iGaming, analyzed data from around 700,000 SpinArena.net users to present key patterns and trends in social casino games.
Recently, SOFTSWISS announced the acquisition of a stake in Ously Games GmbH, the German provider of Europe’s fastest growing social casino, SpinArena.net.
SOFTSWISS experts explored the data provided by their partner to discover the main trends in social casino games and their differences compared to traditional online casinos.
Who is a social casino player?
When discussing the social casino player profile, it is essential to highlight that more than 80% of users hide their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinArena players are from Germany. The United Kingdom occupies second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For analysis purposes, it is essential to consider that downloading applications for social casino games does not require age verification or mandatory disclosure of the player’s gender or country of residence.
Therefore, the analysis assumes that the data provided by players who have chosen to share their information is accurate.
When do people play at social casinos?
According to data from SpinArena.net, the average player session lasts around 47 minutes. The longest recorded player session in 2024 exceeded 12 hours.
Players are most active during the day and at night. The highest number of players is recorded between 4pm and 9pm, while the lowest number is recorded between 2am and 5am. Activity is almost three times greater at night than during the morning, and this judgment is worth highlighting.
During the week, players are generally most active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and least active days of the week is only about 10%.
Regarding the retention rate, SpinArena.net can boast interesting numbers. Data from German users shows that almost 40% of players are active on the first day after installing the app, while on the thirtieth day, this number equates to 14%.
Analysis of player habits revealed that average user activity follows predictable patterns and is fully aligned with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are dedicated to the 15 most popular games.
On SpinArena.net, the 5 most popular games represent a third of all games played. Just like traditional online casinos, slots are the most common choice among players. Certain popular games, such as Gates of Olympus, Sweet Bonanza, and Sugar Rush, are favorites at both social and traditional online casinos.
The founder of Ously Games GmbH, Jochen Martinez, spoke out. “This analysis perfectly illustrates how social casinos meet the same player needs as traditional casinos while offering a safer gaming experience.
Combining games with social interactions provides a unique environment and neutralizes financial risks. Gamers can enjoy activities like connecting with friends while playing their favorite games.”
Vitali Matsukevich, COO of SOFTSWISS, summarizes: “Social casinos are part of the mega trend in the global entertainment industry, where player behavior matches that of traditional online casino games.
Anticipating the evolution and integration of social casinos with iGaming, SOFTSWISS has partnered with Ously Games GmbH to introduce a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds several gaming licenses and provides comprehensive software for managing iGaming projects.
The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
About Ously Games
Ously Games is a German company, provider of SpinArena.net, the largest social casino in Europe by number of slots.
It has an extensive collection of more than 3,000 games from 40 renowned providers. With an annual turnover of over one million euros, Ously Games is driven by a team of 20 professionals.
