Digital sports media company Better Collective has successfully completed its acquisition of Playmaker Capital, taking a significant step forward in its expansion strategy.

Additionally, this transaction, valued at 176 million euros, consolidates Better Collective’s position as a pioneer in digital sports media across South America.

Headquartered in Toronto and operating in the United States and Latin America, Playmaker Capital is recognized for its diverse portfolio of brands.

Therefore, the acquisition expands Better Collective’s global reach to approximately 400 million monthly visits, with more than half coming from South America.

This purchase represents a substantial step forward towards the company’s goal of becoming the world’s leading digital sports media group.

Founded in Denmark in 2004 and listed on the Nasdaq Copenhagen and Stockholm stock exchanges, Better Collective has a global presence, with more than 20 offices around the world, including recent establishments in Rio de Janeiro and São Paulo, Brazil.

Union between Better Collective and Playmaker Capital

Better Collective has acquired all issued and outstanding shares of Playmaker Capital, now integrating them into its finances.

Jesper Søgaard, co-founder and CEO of Better Collective, expressed his excitement about the acquisition.

He looks forward to integrating the Playmaker team and its leading sports media brands into the group. This way, you remain confident in future synergies for your business.

Jordan Gnat, co-founder and CEO of Playmaker Capital, agreed with Søgaard and expressed enthusiasm about his journey at Better Collective.

Better Collective aims to attract, engage and retain sports fans around the world through its brands. This way, covering a wide range of sports, from popular leagues like the Premier League and NFL to specific events.

Its portfolio includes recognized brands such as Action Network, HLTV, Playmaker HQ, VegasInsider and FUTBIN. Furthermore, they offer engaging content in different formats, providing diverse business opportunities.