A great team is made up of professionals with a strong CV and with this in mind, Eightroom has just announced the hiring of Marcos Coura for the position of Product and Innovation Manager.
The experienced Brazilian executive will also lead the actions of Eightroom Lab, the company’s new innovation hub focused on developing and improving products with regard to user experience.
Marcos Coura’s career
Marcos is one of the greatest technical experts in the area of Technology, Telecom, Internet and Online Gambling in Brazil.
His CV is widely respected and brings all the necessary support for the level of importance that this hiring represents.
Over the last 25 years he has been an important cog in the wheel that has helped important companies reach a level of success and evolution.
18 of them as Commercial and Operations Director at Bodog Latam and as Head of Acquisition and co-founder of betboo.com, a company now belonging to the portfolio of the British group Entain.
Far beyond the technical aspect, Marcos presents himself as a professional capable of understanding and working with the challenges imposed by the market, looking to the future and navigating between different areas of the company, seeking to live well within the Eightroom culture.
About this he comments: “I have a lot of respect for technical approaches and my way of thinking is very analytical, but the years of experience and the passion I have for the gambling sector have left me free to probe problems and more comfortable using intuition in the search of solutions”.
“A little contrary to my nature, I always try to lean towards the human side to the detriment of the technical vision. This internal strategy helped me to better understand people and the challenges in other areas of the company.”
“I have a lot of affinity, for example, with teams in the areas of design, creation, communication and even in more arid sectors such as legal, whose knowledge base helps me in building a good relationship between the brand and the consumer.”
After a long period at Bodog, Marcos accepted Eightroom’s challenge for this area of Innovation. With his hiring, the company takes an important step towards being more prepared, competitive and set in a scenario that is already very positive for the brand in 2023.
After almost 20 years of excellent work in Affiliate Marketing, Eightroom launched Vpag this year, its complete payment solution aimed at the bookmaker, iGaming and casino market, a tool that offers two versions: Wallet, a digital wallet for use in online betting houses and casinos, and Flash, a gateway that processes payments in an integrated and direct way.
Coura arrives to give even more weight to a journey of innovation that has been extensively worked on so far this year. Regarding the current situation in the market, in which classic solutions often no longer generate the expected results, Marcos also left his point of view on the matter:
“I deeply believe that innovation and products must go hand in hand today. And not just because of an isolated marketing aspect or the absurd pressure for competitiveness, but because of the permanent change to which the world we live in is subjected.”
Eightroom Labs Purpose
His hiring will also play a fundamental role in the development of Eightroom Labs, a project that aims to develop products and solutions focused on innovation and improving user experience for the Latam Igaming market.
Three million dollars will be invested in the project, reaffirming Eightroom/Vpag‘s commitment to excellence in its active market.
To conclude, Coura also shared with us her expectations regarding this new cycle that begins with the Eightroom team:
“The projects are very ambitious and I have no doubt that they will consume countless efforts from everyone involved, but I am confident because I know the capacity of the company, the founders and the people who are there committed to their daily lives.
For my part too, I am taking heart and the certainty that I provide enough resources, knowledge and strategies to add up. Plus, after so many years in the industry and working with great brands and people, I feel very comfortable and confident.”
With the arrival of the senior executive to its team, Eightroom/Vpag takes a relevant step to be more prepared for the coming months, which will be extremely important, with many new things to be announced at Vpag and projects with great impact on the market.