SOFTSWISS SBC Summit Barcelona

In September this year, SOFTSWISS made a lasting impression at the SBC Summit 2023 in Barcelona.

Inspired by the visionary spirit of Salvador Dali and other celebrated Spanish artists, SOFTSWISS introduced a new creative concept that portrays the product ecosystem as modern industry classics, embodying the timeless essence of excellence.

The company’s vibrant concept has redefined the perception of success in the iGaming industry, capturing the attention and recognition of all participants.

Backed by the slogan “Make your business a classic”, experts presented visitors with comprehensive and robust solutions that have the potential to propel iGaming businesses of any scale to phenomenal success.

Embracing the creative concept, the SOFTSWISS booth underwent a metamorphosis, resembling a museum pavilion adorned with original paintings dedicated to each of the supplier’s product offerings.

SOFTSWISS‘s artistic display caught the attention of all visitors, receiving rave reviews and setting a new standard for creative campaigns in the industry.

Alexandra Kavelich, Head of Public Relations and Events at SOFTSWISS, described the new concept: “Just as the visionaries Dali and Picasso dared to push boundaries in the art world, creating new forms and pioneering innovation in their field, SOFTSWISS embraces a kindred spirit.”

He concludes: “We infuse this energy into our product ecosystem, representing progress, vision and determination to become a classic in the iGaming industry.”

Jan Kowalchyk, Director of Business Development at SBC, shared his impressions of SOFTSWISS’ presence at the exhibition: “I really loved this year’s SOFTSWISS booth at the SBC Summit Barcelona. It was three times bigger than last year’s and without a doubt the most stunning stand at the event.”

He added: “The design was impeccable, with a glossy white finish, and there were artistic paintings representing each of the company’s products that really made the stand stand out among the 350 exhibitors. I would give it a perfect 10.”

The SOFTSWISS delegation had a very successful exhibition. They had productive meetings with customers and partners, established new connections, explored potential collaborations, and presented exciting product updates, generating industry buzz.

Notably, the integration between Game Aggregator and Jackpot Aggregator products through a single, seamless API connection has already provided substantial benefits to customers.

These two products were previously successfully integrated into SOFTSWISS Sportsbook, a gamified sports betting platform that features a distinct range of bonuses.

This year, the conference program featured a wide range of industry professionals who shared valuable insights on a variety of topics.

SOFTSWISS was no exception and captured visitors’ attention with an engaging and enlightening presentation on the importance of retention in the iGaming industry. Anastasiya Tsikhanava, Business Development Manager at SOFTSWISS Jackpot Aggregator, took to the stage to discuss ‘Why Retention is the Strategy for Success?’ and shared in-depth insights and the company’s extensive experience in this field.

Olga Resiga, Director of Business Development at SOFTSWISS, summarizes: “At SBC Summit Barcelona 2023, we present the latest developments from SOFTSWISS while exploring new opportunities.

The event served as a catalyst to turn ideas into action, and our meetings with customers and partners reinforced our confidence in achieving success together.

We are proud that our team is at the center of the evolution of this dynamic industry. Just as Dalí’s masterpieces achieved timeless excellence and became classics, our innovative solutions will continue to propel our clients’ businesses to resounding success.”

The next opportunities to meet the SOFTSWISS team in 2023 are the SBC Summit LatAm and SiGMA Europe 2023.


SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations.

The team of experts, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus. The company holds several gaming licenses and provides complete iGaming software solutions.

The group has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.

In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.